Female & Older Moviegoers Drove ‘Wonder Woman’ To Smash Records At The Box Office

Wonder Woman Variety reports a new study by marketing data analytics firm Movio reveals female and older moviegoers helped lead to the incredible success of Wonder Woman at the box office.

The DCEU’s first female-led installment grossed a total of  $103 million in its opening weekend, setting the record for the highest-grossing opening weekend for a female-directed film at the domestic box office. While the film may have had the lowest opening weekend for a film set in the DCEU, Wonder Woman has now gone on to gross a total of $356.7 million domestically in 34 days, setting the film as the highest-grossing installment to the DCEU over last year’s superhero epic Batman v Superman: Dawn of Justice which took a total of $330.3 million in its domestic box office run.

The Amazonian princess stands as the third highest-grossing film of 2017 domestically, placing behind only Beauty and the Beast‘s $503.5 million and Guardians of the Galaxy Vol. 2‘s $376.2 million. If Wonder Woman manages to finish its domestic run with a total of $365 million or higher, the film will rank among the top ten highest grossing comic book films behind Spider-Man 2Guardians of the Galaxy Vol. 2Spider-Man, Captain America: Civil WarIron Man 3The Dark Knight RisesAvengers: Age of Ultron, The Dark Knight, and Avengers. Currently, the film remains as the 38th highest domestic grosser of all time.

Worldwide, Wonder Woman has also outgrossed the $609.8 million made by Mamma Mia! at the global box office, crowning director Patty Jenkins as the highest-grossing female director of a live-action film. The film has also managed to outperform Kung Fu Panda 2‘s global take of $665.7 million, making Wonder Woman the highest grossing female directed film of all time (sans a male co-director) period. The $720 million worldwide take of Wonder Woman has helped push the DCEU past the $3 billion mark at the global box office.

Matthew Liebmann, Movio’s senior VP for the Americas said that the film’s female audience was on par with its male audience by the third week:

Wonder Woman’s audience evolved in a similar manner as most blockbusters but with some trends notably magnified. While the female and 50+ segments of the audience generally grow over the course of the run, ‘Wonder Woman’s’ female audience nearly reached parity with the male audience by the third week.”

Liebmann told the trade that it’s unprecedented for a female audience to equal a male audience for a tentpole superhero film. An average superhero flick draws a 62% male audience. The Movio VP said that “Even ‘Star Wars: The Force Awakens,’ which had a strong female lead with Daisy Ridley, never got closer than 56-44 male.” Liebmann credited strong reviews and word-of mouth as the major factors that ultimately drove the film’s performance at the box office beyond opening weekend.

The film stars Gal Gadot as Diana Prince/Wonder Woman, Chris Pine as Steve Trevor, Robin Wright as General Antiope, Connie Nielsen as Queen Hippolyta, Lisa Loven Kongsli as Menalippe, Danny Huston as General Erich Ludendorff, David Thewlis as Sir Patrick Morgan, Elena Anaya as Doctor Maru, Ewen Bremner as Charlie, Saïd Taghmaoui as Sameer and Eugene Brave Rock as the Chief. Here’s the official synopsis:

’Wonder Woman’ hits movie theaters around the world next summer when Gal Gadot returns as the title character in the epic action adventure from director Patty Jenkins. Before she was Wonder Woman, she was Diana, princess of the Amazons, trained to be an unconquerable warrior. Raised on a sheltered island paradise, when an American pilot crashes on their shores and tells of a massive conflict raging in the outside world, Diana leaves her home, convinced she can stop the threat. Fighting alongside man in a war to end all wars, Diana will discover her full powers…and her true destiny.

Wonder Woman is now playing. You can check out our review on Heroic Insider Rebirth here.

Source: Variety

5 Greatest Moments In ‘Wonder Woman’

Great Moments Wonder Woman
It’s no surprise here that Wonder Woman is not only dominating at the box office, but it’s a huge hit amongst comic and film fans alike. The film is a major triumph in many ways and there are several reasons as to why this is the case. The direction, the acting, the script, and the time in which it has been released, it has had an effect on the quality and the reception of the film. Wonder Woman is an inspiration for many and the film takes its time to highlight her in all her glory. There is a wealth of incredible elements in this film as well as great moments. There is so much to choose from, but there are definitely certain moments that stick out more so than the others.

Here are the 5 Greatest Moments in Wonder Woman. There will be Spoilers. Click next to continue.

5. Ares Reveals Himself

Ares Wonder Woman Greatest Moments

The film does an excellent job at setting up Ludendorff as Ares, but after he is killed, Sir Patrick reveals himself to be Ares the entire time. Ares didn’t actively engage in combat, but he secretly gave suggestions to people so that they can destroy themselves. It’s a brilliant reveal showing that who we thought was good was quietly the mastermind the entire time. It makes more sense that Ares would be smarter about his orchestration and the reveal was a surprise. In addition to the reveal we get a grand battle following soon after with Ares wearing the iconic armor that he is known for in the comics.

4. Alley Fight
Alley Greatest Moments

While with Diana in London, Steve notices he’s being tailed and he quickly pulls into an alleyway only to be met with a thug pointing a gun in his face. Quickly Diana ends up deflecting another man’s bullet and she takes out the men with ease. This scene shows her capabilities as a fighter and Steve gets to see more of how incredible she really is. It’s a fun moment that highlights the bad-ass that is Diana. It also is a scene that pays tribute to the 1978 Superman film where instead of deflecting a bullet, Superman caught it.   

3. Steve’s Sacrifice

Steve Greatest Moments

Steve Trevor constantly proves himself to be more than just a normal man. His heroics and loyalty to Diana are proven throughout the film. He’s a great man trying to end this war and to save people. In the climax of the film the Germans are prepared to deliver a plane filled with deadly poisonous gas to kill millions of people. The plane is about to take off, but the only way to stop the gas from killing people is to destroy it out of harm’s way. Steve tells Diana he loves her and jumps in. He ends up blowing himself up and the gas with him. He gave his life for his cause and he became the ultimate hero and the motivation Diana needed to destroy Ares. It hits home the message that people are good and worth fighting for. 

2. The Battle On Themyscira

Amazons Greatest moments

When Steve Trevor first finds himself within Themyscira he isn’t alone. He’s being tailed by the German army and they end up in a conflict between the Amazons. This scene is special because it shows the power and the fighting capabilities of these amazing women. It’s a payoff to the training that has been shown since the first moments in the film. It’s a beautifully shot moment and certainly one of the most important action sequences as it allows Diana to learn and trust Steve. It also is crucial in that it shows the significance of the death of Antiope, who has been a mentor to Diana. This death allows her to see the severity of the world outside and the war that Steve describes in the next scene. This trust is crucial for the remainder of the film and this is a memorable sequence.

1. No Man’s Land

No Man's Land Greatest Moments

The single greatest scene in the entire film is No Man’s Land. By far it is the most heroic and most action-heavy sequence. This scene earns the top spot for the simple fact that this shows Wonder Woman. Not just Diana, but Wonder Woman. No Man’s Land is the place in between the trenches and the heavily German occupied area where a stretch of land that is certain death to anyone who isn’t Diana. At the cost of her own life she takes on the heavily armed Germans with machine guns showing her as a hero to the people of the occupied town. She’s the epitome a superhero in this moment and it’s probably the most entertaining scene in the film. It’s a moment that reportedly almost got cut, but it’s so crucial to the film and to the character of Diana. It certainly earns its place here.

If I were to go over what makes the film so great it would be a lot of ground to cover and it would include these moments and so many more. These exemplify the high quality of the film and hopefully you felt similarly to me when seeing these scenes play out on the big screen.

So what are your favorite moments? Let us know in the comments!

Michael Mistroff

Michael Mistroff

Michael Mistroff is a Film/TV fan with a passion for Star Wars, Marvel, DC, and Stranger Things.

  • Darthmanwe

    I double dare any studio head to ever say the words “Women don’t watch action movies.” ever again.

    • bingeit 45

      tbh it’s bit different it has woman lead and even most action movies lead by woman are mostly geared toward men, i have only seen atomic blonde’s trailer and i can be wrong but it seems that if you replace charlize with any dude it won’t make one bit of difference but same can’t be said about wonder woman

      • Darthmanwe

        They tailor made action / adventure movies for men for decades because of this false notion, that’s why those movies teem with ass-shots and one-note women characters.

        This was the only way they’d learn, and I hope the lesson at last started to stick.

        This isn’t about a WOMAN LEAD. It’s about making a movie that can be appreciated by women everywhere. That can be done with f….g men leads as well.

        • bingeit 45

          yes that’s what i am trying to say, this movie had femininity to it which movies like lucy, resident evil, underworld or most movies led by female lead doesn’t

  • BJ from SP

    It should pass gotg2 and possible $400 million domestically

    • Axxell

      Honestly, I don’t think it will pass GotG in the first place, much less GotG2…Spiderman’s out this weekend and Wonder Woman has already shown signs of slowing down.

      • BJ from SP

        Already Passed gotg1 (333) and is only behind gotg2 by less than 30 million. If you look at weekly totals and even divide in half, ww should easily pass gotg2. Last week was 59 million so add 30 then 15 then 8 then 4 and so on.

        • Axxell

          Ah…I wasn’t thinking in terms of domestic; I was looking at it from a worldwide perspective.

          Even so, I think you’re not accounting for several factors. First, as of the end of it’s 4th week, WW had a domestic total of $330,529,475. Based on it’s current total ($356M as of Wednesday), plus the week-to-week performance (it made $2.6M last Thursday), I expect that yesterday, it most likely made $2M or less, bringing the grand total to $358M. This means that it only would’ve made $28M from last Friday to yesterday.

          The next couple of weeks are gonna be tough for WW, because Spiderman drops, and it’s the first highly anticipated movie launching against WW. So I expect WW’s haul by next Thursday will drop 55-60% from this week’s $28M, hauling $11-12M by next Friday (for a total of $369-370). The week after, War for the Planet of the Apes joins the fray, and as if there weren’t enough war allegories for the BO status quo, Dunkirk AND Valerian drop on the same day. So I expect this to be the last week WW is in double digits domestically.

          You might be thinking “Well, if WW makes it to $370, even with stiff competition it can still crawl to $380…” right? But you wouldn’t be accounting for the fact that GotG2 hasn’t left theaters yet; by the time WW is at $370, GotG2 could very well be at $385 or $388. It’s probably gonna end very close, but I would DEFINITELY NOT say it should “easily” pass GotG2, if at all…

  • Rob

    I think this was because it was a good movie that was accessible to all audiences, not that it was a female superhero that brought in females and older audiences.

    I think that has been the problem with the other DCEU movies. I personally think they have been mediocre to horrible and much of the audience agrees with me. And the tone of them would scare off much of the female and older audiences.

    DC has a huge advantage over Marvel in character recognition. Sure Iron Man and Captain America are as well known now as Batman and Superman, but the DC superheroes going into their first movie has far more universal recognition than Marvel’s superheroes. Everyone knows who Wonder Woman is long before this movie was made (or even BvS) and few outside of comic book fans know who Captain Marvel is or who Black Panther was prior to Civil War. WB/DC could easily compete with Marvel in box office and popularity with more accessible movies like Wonder Woman over polarizing movies like BvS and Suicide Squad.

    I hope WB/DC has learned their lesson with Wonder Woman and show that people want their superhero movies to be a little more accessible, have some heart, and doesn’t take itself too seriously. You don’t need to follow the Marvel formula, but the Marvel formula has tapped into many of the basic elements that connects with viewers. Many of these elements were missing from the DCEU movies prior to Wonder Woman.

    • Arc

      Ok women are going to see this movie because it’s the first major female superhero movie (lets not talk about those other two) and it’s a good movie. They didn’t skip out on the other DCEU movies because they were ‘too dark’ and their fragile little woman hearts couldn’t take it, they skipped out on those movies because they were bad. Period.