‘Spider-Man: Homecoming’: $140 Million Was Spent On Film’s Marketing Campaign

Spider-Man: Homecoming Clips

Spider-Man: Homecoming cost $175 million to make, but what Sony and Marvel have spent on the film’s promotion and marketing campaign almost rivals the cost of the film itself. The film’s promotional campaign cost $140 million. This cost includes all global promotions as well as domestic. In comparison, Spider-Man: Homecoming beat out Guardians of the Galaxy Vol. 2 promotions, which cost $80 million.

The film’s marketing campaign included a commercial for a Dell computer and the Audi “Driving Test” commercial.

Speaking with Deadline, Jeffrey Godsick, who was a major point person for the Sony campaign said the their promotions are constantly “evolving.”

“We have been evolving our promotional campaigns to go well beyond the 30 second spot. With longer form pieces of content, digital games and activations, and publicity stunts and events, the Spider-Man: Homecoming program best reflects this evolution.”

Spider-Man: Homecoming stars Tom Holland, Robert Downey Jr., Michael Keaton, Zendaya, Laura Harrier, Marisa Tomei, Jacob Batalon, Tony Revolori, and Jon Favreau.

Here’s the official synopsis:

Thrilled by his experience with the Avengers, young Peter Parker returns home to live with his Aunt May. Under the watchful eye of mentor Tony Stark, Parker starts to embrace his newfound identity as Spider-Man. He also tries to return to his normal daily routine — distracted by thoughts of proving himself to be more than just a friendly neighborhood superhero. Peter must soon put his powers to the test when the evil Vulture emerges to threaten everything that he holds dear.

Spider-Man: Homecoming is currently playing in theaters nationwide.

Source: Deadline

6 Spider-Man Characters Who Should Make A Movie Appearance

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Spider-Man Movie CharactersSo far there have been 5 Spider-Man films with the sixth one, Spider-Man:Homecoming being released today. With this amount of films we have seen a variety of characters make it to the big screen. They have been both good and evil characters and they have all brought their unique abilities and traits to aid in and get in the way of Peter Parker.

While we have seen several characters, there are still many more that have yet to be seen hit the big screen in a live-action movie. Spider-Man’s character list, including his villains, is one of the best in all of comics and it’s surprising that some of these characters have yet to make a film appearance.

Here are 6 Spider-Man characters who should make a movie appearance. Click Next to take a look. 

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Mae Abdulbaki

Mae Abdulbaki

Mae Abdulbaki is an entertainment journalist and Weekend Editor at Heroic Hollywood. She's a geek, a lover of words, superheroes, and all things entertainment.

  • Jacob McMillan

    140? On all that garbage. The trailers were awful, posters were embarrassingly terrible. The tv spots were average and not many of them

    • Maxi Iroh

      But they were everywhere

  • I think this article has made a mistake. As I understand it, $140 million wasn’t spent by Sony on marketing (that figure hasn’t been released officially), rather Sony *made* a $140 million from product placement and TV ads featuring Spider-man, such as for Audi etc.

  • Marvel didn’t spend money on marketing. ALL marketing, promotions and anything else to do with the movie (other than writing, directing and casting) was done by Sony, and Sony alone. IF… and that’s a big IF because I believe there may be some inaccuracies here… Sony did spend this much on marketing, it’s their own damn fault if they lose money (which they won’t).