San Diego Comic Con (SDCC) has become known as one of the biggest events in the comic book music industry. Its the place for debuting trailers and breaking news but recent privacy issues and leaked footage have been taking a tole on the studios presenting. 20th Century Fox will not be presenting this year at Hall H because of concerns over privacy.
This means movies like Wolverine 3 and Assassin’s Creed will not be featured.
20th Century Fox has not pulled out of SDCC completely. They will be participating in smaller events like Trolls, their collaboration with DreamWorks Animation.
The studio has had major sucess with SDCC, it was the medium that helped jump start the Deadpool marketing campaign but leaks of the trailer hit the web shortly after it was presented. The trailer was shown on a Saturday and leaked by Monday. Deadpool went on to gross $760 million worldwide. Another major 20th Century Fox project X-Men also suffered from similar leaked footage and trailers.
Source: The Wrap