IMAX promises that viewers who go to see Beauty And The Beast in one of their theaters will get to see “something there that wasn’t there before” with an increased aspect ratio.
In an official press release, IMAX and Disney explain why the premium film format will be the preferred way to go with their latest animated-to-live-action remake.
In anticipation of the upcoming release of Beauty and the Beast, IMAX is pleased to announce that the entire film will be specially formatted and presented in an expanded 1.9:1 aspect ratio. This means that only in IMAX the movie will fill more of the screen, and fans will see 26% more of the image in IMAX than standard theatres, for a truly enchanted moviegoing experience.
To illustrate the expanded aspect ratio, IMAX created a special image that depicts what movie-goers will see in standard theatres versus what they will see in IMAX.
In addition, IMAX also released its exclusive art for the film that celebrates Belle and the Beast’s iconic ballroom scene while the enchanted Chip, Mrs. Potts, Lumiere, Cogsworth and more look on.
The IMAX release of Beauty and the Beast will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the West Wing of Beast’s Castle.
An exclusive IMAX poster was shown here, showing off the film’s cast of stars:
Disney’s Beauty and the Beast is a live-action adaptation of the studio’s animated classic which refashions the classic characters from the tale as old as time for a contemporary audience, staying true to the original music while updating the score with several new songs. Beauty and the Beast is the fantastic journey of Belle, a bright, beautiful and independent young woman who is taken prisoner by a beast in his castle. Despite her fears, she befriends the castle’s enchanted staff and learns to look beyond the Beast’s hideous exterior and realize the kind heart and soul of the true Prince within.
Beauty And The Beast stars Emma Watson as Belle, Dan Stevens as the Beast, Luke Evans as Gaston, Emma Thompson as Mrs. Potts, Ewan McGregor as Lumiere, Ian McKellen as Cogsworth, Kevin Kline as Maurice, Josh Gad as LeFou, Stanley Tucci as Cadenza, Gugu Mbatha-Raw as Babette and Audra McDonald as Wardrobe. It will be released on March 17, 2017.