As someone who has seen (and loved) Blade Runner 2049, I can attest that it is best not to know too much about the plot of the film going into it. The ideal course of action is to just let the story’s events wash over you and experience it as director Denis Villeneuve intended. However, that is typically not how your average filmgoer wants to go about things, with most preferring to know exactly what they are getting in exchange for their hard-earned money.
In a recent interview with Vulture, Villeneuve defended the decision to keep the mystery alive in the trailers for the sequel, which may or may not have resulted in less than ideal opening weekend box office numbers. The director stated:
“As a filmmaker, I’m not arrogant… People put a lot of money in the movie to allow me to make something like Blade Runner. They trusted me, and they gave me a lot of freedom, and they are friends. So of course I want the movie to be a success at the end of the day. It’s a long journey, but I want them not to lose money.
“I liked the idea that you were supposed to learn it as the movie goes on… As a cinephile, one of my best experiences was when I was on a film festival jury. I had to watch 20 movies without knowing anything about them. You don’t know the genre, you don’t know the country, you don’t know the story. You don’t know if you’re about to look at a comedy or a horror movie!
“… people want to know too many things before. They should read about the movie after they see it, not before.”
While I appreciate Villeneuve’s sentiments here, it may not be realistic for a large portion of filmgoers, many of whom only see a couple of films a year on the big screen, to just blindly walk into the theater without knowing what they are getting themselves into. Going to the movies is expensive, so it makes sense for people to turn to trailers to gage whether or not a particular film is for them. I will add, however, I feel like the trailers may not be the only contributing factor to the film only grossing $32.7 million in its opening weekend. The 2-hour and 44-minute runtime might have turned a few moviegoers off as well.
Personally, I feel that “less is more” is usually a good rule of thumb for trailers and TV spots (which I feel usually spoil more than the actual trailers do) these days, so I found the way the Blade Runner 2049 marketing campaign was handled to be refreshing, but maybe myself and others in the online film community are in the minority. I certainly hope, however, that the underwhelming box office for this film doesn’t lead to Warner Bros. and other studios trying to oversell their films by giving away too much of a film’s plot. We already saw how that worked out for them with Doomsday in Batman v Superman: Dawn of Justice.
Directed by Denis Villeneuve, Blade Runner 2049 stars Ryan Gosling, Harrison Ford, Ana de Armas, Sylvia Hoeks, Robin Wright, Mackenzie Davis, Carla Juri, Lennie James, Barkhad Abdi, Dave Bautista and Jared Leto.
Thirty years after the events of the first film, a new Blade Runner, LAPD officer K (Ryan Gosling), unearths a long-buried secret that has the potential to plunge what’s left of society into chaos. K’s discovery leads him on quest to find Rick Deckard (Harrison Ford), a former LAPD Blade Runner who has been missing for thirty years.
Blade Runner 2049 is in theaters. You can check out our own Nick Kazden’s review of the film here.
7 Movies Still Worth Catching In Theaters In 2017
The summer movie season may be winding down, but that doesn’t mean there aren’t some amazing films still coming out this year! It just opened the fall box office with a bang, earning the highest opening for a horror film, and there are quite a few films set to follow its lead. The holiday season in particular is always a great time for movies, with Oscar contenders and big-budget family-friendly movies being released simultaneously.
Of course, the movies on this list aren’t the only films coming out this year — they’re just some of the ones with the biggest marketing budget, making it easier for people to know they are coming out soon. So, if none of these movies seem interesting to you, do a little research and see if there are any great independent or foreign films coming to your local theaters!
Hit Next to learn about seven movies still worth seeing this year!