Though it may not finish as strong as it’s 2016 predecessor, Tyler Perry’s Boo 2! A Madea Halloween is projected to do more than enough to take the top spot at the box office this weekend based on Friday’s numbers and amid films falling by the wayside.
With $7.5 million from 2,388 theaters on Friday, Boo 2! is looking at a $21 million domestic debut and though that may be short of the $28.5 million made from Boo! A Madea Halloween last year, it’s still enough to top the box office. Meanwhile, Dean Devlin’s directorial debut in Geostorm could be going better — a $120 million budget and grossing just $4.3 million on Friday puts the Gerard Butler-led film on pace for $13 million by the end of the weekend.
Earning that budget back might be a mission too risky for even Butler to save. Add in the fact that the production required Jerry Bruckheimer to be brought on to help amid $15 million in reshoots and that it wasn’t screened for critics, then most fans probably could have seen this coming.
Speaking of seeing things coming though, director Tomas Alfredson seemed to be getting ahead of gloomy news for Snowman. Just days ago, the usually successful filmmaker said in an interview how he wasn’t able to shoot 10-15 percent of the film and that their shoot time in Norway was too short.
That didn’t seem like a sign of good things to come — and it wasn’t. Snowman is now on pace to make $3.7 million this weekend after earning $1.3 million from 1,812 theaters on Friday. The film is based on a Jo Nesbo best-seller, was thought to be the start of a trilogy of films and featured acclaimed talent such as Michael Fassbender, Rebecca Ferguson, Charlotte Gainsbourg, Val Kilmer and J.K. Simmons. The one bright spot would be the international market, where the film has already grossed $10 million.
As for last weekend’s big contenders? Happy Death Day could be looking at a significant drop with $2.9 million on Friday, just a week after topping the box office. Meanwhile, Blade Runner 2049 isn’t picking up any more speed despite very positive reviews with just $2 million on Friday according to Box Office Mojo. The Foreigner, which took third place last week behind the aforementioned films, earned $1.6 million based on the Friday estimates.
Blade Runner 2049 has proven that even the most well-reviewed of films can find it hard to make headway in the box office. With an 88 percent on Rotten Tomatoes, Denis Villeneuve’s follow-up to a cult classic has struggled, while the Madea follow-up has just an 8 percent but is projected to rule the weekend.
Source: Box Office Mojo
The 10 Movie Trailers With The Most Views In 24 Hours, Ranked
Not all trailers are created equal. Some give away too many plot points while some don’t reveal enough. Some only earn a couple thousand views in their lifetime, while others earn up to 197 million views in just 24 hours. At this point, trailers have become an art form in themselves as they sell the movie to audiences who have thousands of different entertainment projects competing for their attention. To win the public’s attention, studios often spend big money on marketing campaigns designed to draw as many eyes onto a franchise as possible.
Heroic Hollywood has gathered the ten trailers that generated the most views in their 24 hours and ranked them from worst to best. Just because a trailer is on the top ten doesn’t mean that it’s good (the same applies for the movies mentioned in this list), it just means it succeeded in capturing the attention of the world for a moment. In the dog-eat-dog world that is the entertainment industry, if you aren’t able to generate buzz around your product months before it’s even released, then you’re doing something wrong.
Hit Next to learn how we ranked the 10 trailers with the most views in their first 24 hours.