‘Captain America: Civil War’ Dominates Social Media For The Win On Super Bowl Sunday

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While there were winners on the field, there were also some winners off the field this past weekend as studios launched their big Super Bowl Ads. The big winner on social media? Looks like that title is going to Marvel Studios as they launched a Super Bowl Spot and series of Twitter Emojis that dominated social media this past Sunday.

The spot for the highly-anticipated Captain America: Civil War generated over 100k mentions on Sunday after debuting with The Jungle Book taking second place with 65k mentions. The spot also generated more views than all the other spots combined. Could this end up surpassing The Avengers as Marvel’s highest grossing film to date? To see a full breakdown and comparison of the Super Bowl ads from Sunday, check out the infographic below and let us know what you think in the comments section afterwards.

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“Marvel’s “Captain America: Civil War” finds Steve Rogers leading the newly formed team of Avengers in their continued efforts to safeguard humanity. But after another incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability, headed by a governing body to oversee and direct the team. The new status quo fractures the Avengers, resulting in two camps—one led by Steve Rogers and his desire for the Avengers to remain free to defend humanity without government interference, and the other following Tony Stark’s surprising decision to support government oversight and accountability. ”

Captain America: Civil War hits theaters on May 6, 2016.

Source: Yahoo!