While there were winners on the field, there were also some winners off the field this past weekend as studios launched their big Super Bowl Ads. The big winner on social media? Looks like that title is going to Marvel Studios as they launched a Super Bowl Spot and series of Twitter Emojis that dominated social media this past Sunday.
The spot for the highly-anticipated Captain America: Civil War generated over 100k mentions on Sunday after debuting with The Jungle Book taking second place with 65k mentions. The spot also generated more views than all the other spots combined. Could this end up surpassing The Avengers as Marvel’s highest grossing film to date? To see a full breakdown and comparison of the Super Bowl ads from Sunday, check out the infographic below and let us know what you think in the comments section afterwards.
Captain America: Civil War hits theaters on May 6, 2016.