Disney, Fox, Paramount & Sony Are Expected To Drop Super Bowl Spots

transformers last knight

Credit: Paramount

As an Australian, the Super Bowl has always fascinated me. I have never been into the craft of football, and seeing so many huge advertisers get in on the action is an incredible sight to see. In Australia, we have the AFL (Australian Rules), but that doesn’t nearly compare. One of the best parts of the Super Bowl (for me at least) is seeing brand new footage from some of the most anticipated movies of that year. Over the past few years, studios such as Marvel, Sony and Fox have dropped awesome Super Bowl spots for their biggest upcoming films; and this year, nothing has changed.

According to Deadline, 20th Century Fox, Disney, Paramount and Sony Pictures are all in on the advertising game. Now, the outlet has not revealed which films will be advertised, but we have a pretty good idea depending on release dates. Fox is rumoured to have at least two spots. The first would one would have to be March’s Logan, which is the final Wolverine movie starring Hugh Jackman, with Dane DeHaan’s A Cure For Wellness as the second one, and Alien: Covenant another possibility. Disney is also in, as they are expected to drop two spots. One for Guardians of The Galaxy Vol. 2, and another for Pirates of The Caribbean: Dead Men Tell No Tales. Paramount is also in with two possibilities. The trade is reporting that either Baywatch, starring Zac Efron and The Rock, or Transformers: The Last Knight will make an appearance. Interestingly, Sony Pictures is also in on the game. The studio is slated to have a spot appear in the pre-game slot, and what is that studio’s biggest film of the year? None other than Spider-Man: Homecoming. Remember, Marvel Studios/Disney are not distributing Homecoming, which means the marketing is all up to Sony.

Much like last year, it appears that Warner Bros. are sitting the big game out once more. None of their tentpoles have been courted for a Super Bowl spot. However, after the awesome box office returns of both Batman V Superman: Dawn of Justice and Suicide Squad, does the studio really need it?

So, what do you guys think? Are you excited for the Super Bowl? Are you in my boat where you are there for the trailers?

Superbowl 51 will be held on February 5th, 2017.

Source: Deadline

Roby D'Ottavi

Roby D'Ottavi

Just a young writer hoping to become an old writer. From the land Down Under; no, I don't know Jai Courtney.

  • Lunkman

    What a headline. To “Drop” an ad/spot a week before the event certainly suggests that they were going to do the ads then all decided not to. And believe me I understand that the term drop is used for music, trailers, etc., but this was poor use.

  • SAMURAI36

    I agree, that WB doesn’t really need the Super Bowl. However, just FYI, WB did have the SB contest with Dorritos for BVS. So they really didn’t need to have any commercials.

  • SAMURAI36

    BTW, nice article, Roby.