Female Characters Will Have Larger Toy Presence For Guardians of the Galaxy Vol. 2

Guardians of the Galaxy Vol. 2

Marvel has taken a lot of heat for the under-representation of their female heroes in toy lines, but Guardians of the Galaxy Vol. 2 director James Gunn has assured fans that the female heroes will each get their own toys. This news comes from a Facebook Q&A where a fan asked if he’d be able to purchase a Gamora figure for his daughter.

“I’m making sure this time around the female characters are more represented in the toy world. Not only Gamora, but Mantis, Nebula, and Elizabeth Debicki’s character as well.”

Gunn’s announcement signals a change in Marvel’s marketing department as previously Black Widow and Scarlet Witch toys were hard to come by for the Avengers films. Lucasfilm ran into similar trouble where even The Force Awakens main character, Rey, had been left out of several merchandise lines.

Marvel has also released information about toys focusing more on Groot this time around, and showed off several new products at the 2016 Licensing Expo.

Source: Comicbook.com

Leon Brill

Leon Brill

Leon Brill is a staff writer for Heroic Hollywood, superhero/comic enthusiast, gamer, and film lover.


    See, here’s the problem with that…. There is some truth to girl toys not selling, but the issue is that they are being marketed wrong. GOTG is by no means a “girls” movie, and so women/girls are not going to flock to the stores to by the merchandise.

    Meanwhile, most boys simply aren’t going to pick up a “girl” toy, even if it’s marketed as a part of the same line of merch that they are interested in.

    Besides, none of the GOTG toys really aren’t that good anyways.

    • Chris W

      You’re so sexist.

      • SAMURAI36

        Yep, to match your racist ideas.

        • Chris W

          Egalitarianism is super racist.

          • SAMURAI36

            LMAO, you and “egalitarian” in the same sentence. And there’s a man in Hershey, PA with some chocolate to sell you.

    • Math

      Well said. People complain that there are not enough female action figure toys, yet the ones they do release don’t sell. It doesn’t take an advance degree to do the math and realize why they don’t release more. What bothers me is that people then uses that excuse to call the toy makers sexist while it has nothing to do with sexism and everything to do with profits.

      • SAMURAI36

        Actually, that’s not what I meant.

        Girl toys can and do sell, it’s the onus of the companies to figure out how to market them.

        DC has done this, while Marvel hasn’t. DC’s Superhero girls are currently flying off the racks, and are being auctioned at nearly 3 times their retail price.

        Meanwhile, WW as an action sold quite well for the BVS line, and that’s because WB/DC sold her as a part of a set, rather than alone. It also helps that WW as a figure had lots of articulation, and looked really good, where as Gamorrah didn’t.

        Further, you’re gonna have a hard time trying to get a parent to buy a figured named “Gamorrah” for their child. The character that was called a “Green Wh#re” in the movie.

        It also helps when your female characters are high profile, and most of Marvel’s women don’t fall in that category. You’ve had over adozen movies, and none of the women (all of which you can count on one hand, without your thumb) have done anything worth remembering, to the point that someone would want to buy a toy of them.

        All of these are things that need to be kept in consideration.

        All these are thing

  • Chris W

    Lets be real. The only toy that will matter is Groot.

    • MSJ

      Groot could be female too, or have both sexes like many plants.

      • SAMURAI36

        Except Groot has a male voicing him. And I could be wrong, but I’m pretty sure they identified him as a “he” in the movie.