‘G.I. Joe’ Reboot In The Works; Will Adopt “Millennial Approach”

G.I. Joe Transformers

Channing Tatum and Dwayne “The Rock” Johnson in ‘G.I. Joe: Retaliation’.

There have been two attempts at a live-action adaptation of G.I. Joe. Both films, which were based on the iconic Hasbro toyline that also spawned a 1980s animated series were modest successes  for  both Hasbro and Paramount Pictures. The first film, G.I. Joe: The Rise of Cobra raked in $302.5 million worldwide while the sequel, G.I. Joe: Retaliation grossed $375. 7 million.

This franchise hasn’t hit the big screen since 2013, and the prospects of a third film have mostly left the public consciousness since then. However, according to Hasbro Studios consumer products overseer Simon Waters, G.I. Joe may make a return to theaters. This time however, Hasbro plans on “a more millennial approach” for the series. While speaking to the Los Angeles Times, Waters had this to say:

The world has changed, and I think you’re going to see G.I. Joe changing with it. There’s going to be a much more contemporary approach to the whole franchise, and that will allow us to develop different characters.

Of course, given the nature of the Hollywood scene right now, shared cinematic universes are popular with major studios. Thanks to the success of the Marvel Cinematic Universe, we’ve seen the rise of the DC Extended Universe, the Universal Monsters universe, the Godzilla & King Kong universe and even a separate Marvel universe within Sony. What if Hasbro were to do the same thing?

Remember, Hasbro has worked with Paramount on all five of the Transformers movies. Is it possible that with this new G.I. Joe reboot, that we may see a crossover between the two franchises? It seems quite plausible, and would definitely rake in millions for the studio. Just imagine all the merchandise that can be sold with both iconic toylines coming together for a major theatrical experience.

What do you guys think of this “millennial approach” to G.I. Joe. Are you interested in new adventures? Would you rather see a follow-up to Retaliation? Sound off in the comments below.

10 Saturday Morning Cartoons That Could Make Successful Movies

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If the Smurfs or Transformers movies have taught us anything, old Saturday morning cartoons are the new grade-A meat for the movie studios. Cartoons can be turned into animated movies, just look at the success of the Spongebob Squarepants movies, but they can also make successful live-action adaptations. Well, with Power Rangers coming out soon, an idea so silly it might as well have been a Saturday morning cartoon it’s time for studio execs to take a look at some of these hidden classics. There’s clearly a lot of money to be made adapting beloved children franchises.

I want to point out a key word to all of you guys in case you get mad at my list. I don’t necessarily know if all of these cartoons could make good movies, but I’m pretty sure they could turn a profit and be considered successful. Some of these can be enjoyable and they’re ones you might not necessarily expectIf I forgot about your favorite Saturday morning cartoon, head to the comment section and let me know!

Hit Next to find out more about 10 cartoons that could translate to box-office gold.

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Source: Los Angeles Times 


Noah Villaverde

Noah Villaverde

Cinema lover. Saxophone player. Coffee consumer. Chronic complainer. Oh, I also write. #TeamHeroic

  • Alejandro Gonzalez

    These Producers don’t get it. The first movie…was a disaster. Nothing to the G.I. Joe i grew up watching. The second one was more closer to the original source but they had killed most of the known characters. They need to reboot and start all over and keep close to the source. Yes, times have changed but the main core that will go to see this movie will be the adults that were fans of the cartoon when children. They change the characters or the conflict between Cobra and its not G.I. Joe anymore. Why is it so difficult to keep it close to the source? G.I. Joe was alike a Seal Team 6. The best of the best. Why can’t they go along with a semi-serious story and keeping the unique characters (one of the reasons i liked G.i. Joe). It does not have to be corny.

    • Nicholas Robley

      Agreed….and especially hate Snake Eyes’ origin in those films. And them saying “Millennial Approach” has me worried.

  • Thanostic

    I don’t care what they do…as long as they don’t share a universe with the Transformers…..