IMAX Concedes That ‘Marvel’s Inhumans’ Was A Disappointment

Marvel The Inhumans IMAXFor a number of reasons — many of them related to the low budget and rushed production — Marvel’s Inhumans just didn’t work out as a TV show. IMAX made the unprecedented move of releasing the first two episodes in IMAX theaters in a move that was a significant financial disappointment — and now the company, which co-produced those episodes, is admitting that this might have been a mistake.

Deadline is reporting that the IMAX-filmed Inhumans made $3.5 million over the course of its global run at the box office – which, for frame of reference, is less than of what IT made on its opening weekend on IMAX screens – in the United States alone, and for a format the horror movie wasn’t even filmed in. While ABC and Marvel Entertainment representatives have yet to fully address the level of backlash and unpopularity of the limited series, IMAX CEO Rich Gelfond has admitted that the show just wasn’t up to snuff with what audiences wanted:

“Customers expected a production akin to a mega-budget blockbuster movie, rather than pilots for a television show. Moreover, the fact that this was Marvel IP set the bar at a level you wouldn’t see from other pieces of content or IP because of the reputation and the high production value of Marvel movies.”

The good news for IMAX is that their stocks are actually up this quarter in spite of the bad performance of Inhumans. However, that’s still not good news for Marvel or ABC, as the show’s ratings are sub-par, and the general disdain for the adaptation probably won’t endear the viewers to the comics.

Inhumans airs on ABC on Friday nights. The show’s cast includes Anson Mount as Black Bolt, Serinda Swan as Medusa, Iwan Rheon as Maximus, Ken Leung as Karnak, Eme Ikwuakor as Gorgon, Isabelle Cornish as Crystal, Mike Moh as Triton, Sonya Balmores as Auran, and Ellen Woglom as Louise.

Source: Deadline

7 Reasons Why ‘Marvel’s Inhumans’ Failed

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Marvel Inhumans ABCThe premiere episodes of the ABC Marvel’s Inhumans has already aired with good ratings for ABC, stronger than the Season 4 of Agents of S.H.I.E.L.D. and the final season of Agent Carter but this does not mean it is a success.

Marvel’s Inhumans has been dragged through the mud with critics, many lambasting it as the worst thing Marvel Studios has ever been involved with, and a serious low-point for the Marvel Cinematic Universe. I have seen these episodes of Inhumans and I can honestly say that ever criticism is apt. It’s even more apt to say that Inhumans has failed as a series because of its incredibly low approval for its pilot episodes. So how did it happen? Who’s to blame? What reasons can be found to why something that Marvel Studios were trying to do for years has now been reviled by many?

This list is here to detail those reasons why Inhumans failed. Click Next to find out!

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Grant Davis

Grant Davis

A Texan freelance writer with interests in Star Wars, superhero movies, and entertainment in general.