Marvel Unveils Licensees For ‘Captain America: Civil War’

A day after Warner Bros and DC Entertainment announced their merchandising licensees, Marvel and Disney announced 12 licensees to produce Captain America: Civil War merchandise. According to Variety the licensees include, Hasbro, Lego, Funko, Hot Wheels, Rubies, Mad Engine, C-Life, Jay Franco, Global Brand Group, Kellogg’s, Hallmark and American Greetings.

The senior VP of licensing for Marvel, Paul Gitter spoke to variety and informed them that

the overall campaign will build of the success of licensed products for ‘Age of Ultron, we’ll see an extension mixing in new characters with new skills,” he added. “There will also be a big focus on adult female apparel.

Marvel gave retailers at the Las Vegas Licensing Expo a first look at the products that included, apparel, accessories, footwear, core toys, sporting goods, consumer electronics, seasonal, costumes, party goods, stationery, food, home furnishings and collectibles.

2016 will mark the 75th anniversary of Captain America, which is said to be a main focus of the campaign, that will be limited to high end retailers. The campaign will also focus on the newer Avengers War Machine, Falcon, Vision, Black Panther and Black Widow. Gitter also added

The Avengers team is both aspirational and hugely merchandisable, made up of multiple, unique heroes coming together with amazing skills, cool vehicles and a high tech headquarters, ‘Captain America: Civil War’ not only gives us new storytelling for our favorite superheroes, but also introduces new ones allowing us to expand product lines for kids and fans.

I loved the marketing for Avengers: Age of Ultron, so hearing Gitter say they’ll build off of that is promising. I can’t wait to add some of the hot gear marvel has in store for 2016 to my collection!

Captain America: Civil War hits Theatres on May 6, 2016 starring Chris Evans as Steve Rogers/Captain America along with Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Emily Vancamp, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd, Frank Grillo, William Hurt and Daniel Bruhl.

SOURCE: Variety

(Nate Brail)

Heroic Staff

Heroic Staff

Heroic Special Activities Division Agent Trainee Program