During the 2015 Las Vegas Licensing Expo, Warner Bros. Consumer Products announced info on their merchandising plans for DC films. Batman V Superman Merch will be aimed at Children and Suicide Squad will be aimed at adults.
At the Licensing Expo, Warner Bros. consumer products released a statement revealing that their marketing strategy is to
Batman V Superman merchandise will go the opposite route aiming at kids with Mattel manufacturing
Other merchandising plans include Lego sets, Role Playing items from Thinkway, costumes from Rubie’s Costume Co., footwear from Converse and accessories from Junkfood and Bioworld.
The fact that Suicide Squad Merchandise will be aimed at adults leaves me with one question, will the Suicide Squad film be aimed at adults with and R rating?
Suicide Squad Hits Theatres August, 5 2016!