Viral Marketing For ‘Cloverfield 3’ Has Officially Begun

cloverfieldThe viral marketing phase of promotion for the untitled third Cloverfield movie (previously known as God Particle) has begun in earnest. (On the tenth anniversary of the original film, to boot!)

The site in question can be visited here — the home page of the fictional Tagruato corporation whose products cameo across the two Cloverfield movies and even some of the other works created by producer J. J. Abrams. The corporation is heavily implied in the background lore of Cloverfield to be responsible for the monster’s awakening and subsequent rampage through Manhattan, although they don’t play much of a role in 10 Cloverfield Lane. It seems like they may be taking a more active role in the build-up to the third movie in the series.

There’s just one catch — their site appears to be down. But according to Bloody Disgusting, that hasn’t stopped some fans from decoding a message hidden within the site (typos included):

“Tokyo – January 18 2018: Tagruato has begun development on a revolutionary new energy technology In what Ceo Garo Yoshida called a technological great leap foreward for our planet This renewable technology will take at least 4 year to complete along with another six years International regulatory bodies to bring the powerful revolutionary energy source by april 18 2028”

Little is known about the plot (as one would expect from a Cloverfield movie prior to the trailer dropping), but the movie’s premise back when it was called God Particle may provide some clues:

A team of astronauts aboard an international space station find themselves alone after a scientific experiment involving a particle accelerator makes the Earth vanish. When a space shuttle appears, the space station crew must fight for survival following their horrible discovery.

Some things have reportedly changed since that point in development, but it seems like the presence of some kind of energy particle has been preserved in this version of the movie.

The currently-nameless Cloverfield 3 will be released on April 20, 2018. The film’s cast includes David Oyelowo, Gugu Mbatha-Raw, Chris O’Dowd, Elizabeth Debicki, Daniel Brühl, Zhang Ziyi, Aksel Hennie, and John Ortiz.

Source: Tagruato.jp (via Bloody Disgusting)

8 Reasons Matt Reeves Is The Perfect Director For ‘The Batman’

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ReevesBatman is a special character and he deserves a special director. He’s had a few through his cinematic lifetime but the most recent addition to the pantheon of Batman directors is one that should excite any fan. Matt Reeves will take the helm of the Ben Affleck-led solo Batman film, tentatively titled The Batman, after Affleck himself vacated the chair to focus on his role.

Reeves made his directorial debut in 2008 on the viral-marketed hit Cloverfield, produced by his childhood friend and frequent colleague J.J. Abrams (which has now spawned an anthology franchise) and made a career hopping from beloved property to beloved property. He remade the hit foreign film Let the Right One In as Let Me In in 2010 and was briefly attached to direct The Twilight Zone film before taking the reins of the rebooted Planet of the Apes series with Dawn of the Planet of the Apes in 2014. He returned for the third film, War of the Planet of the Apes, which he is currently in post-production on for a July 14 release this summer.

Reeves is an established name, by dint of his relationships and resume, but he is nonetheless an inspired choice to shepherd one of pop culture’s most venerable characters. His movies are often very dramatic, even sensitive, in way that conveys emotional vulnerability, a powerful tool for maintaining audiences’ suspension of disbelief in the face of the fantastic or ridiculous. His habit of remaking or rebooting properties also makes him comfortable with how to balance the old with the new and, best of all, how to fuse both into something that is both highly personal and very accessible. For more reasons why Reeves is the perfect director for The Batman, click Next!

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Grant Davis

Grant Davis

A Texan freelance writer with interests in Star Wars, superhero movies, and entertainment in general.