We are about six months away from the release of what is going to be one of the biggest superhero movies of all time with Warner Bros. Pictures’ Batman V Superman: Dawn of Justice. With a movie like this, comes great viral marketing which is exactly what they have started doing as of today, kicking it off with one of the powerhouses of the DC Universe: Lex Luthor.
The marketing starts with Luthor being profiled on Fortune as it goes into his background, his leadership of LexCorp and more. But there are also a few Easter Eggs that alludes to the bigger DC Extended Universe, including the mention of Kord Industries. In addition, there is also a Twitter account that you can follow @alexanderluthor who will probably get verified by the time the movie comes out. You can read the full piece of Luthor at the Fortune article as it gives you a good idea of the DC Extended Universe’s take on Lex.
“Fearing the actions of a god-like super hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day savior, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.”
Batman V. Superman: Dawn of Justice is scheduled to come out in theaters on March 25 2016.