WB Launches Viral Marketing Campaign For ‘Batman v. Superman’

We are about six months away from the release of what is going to be one of the biggest superhero movies of all time with Warner Bros. Pictures’ Batman V Superman: Dawn of Justice. With a movie like this, comes great viral marketing which is exactly what they have started doing as of today, kicking it off with one of the powerhouses of the DC Universe: Lex Luthor. 

The marketing starts with Luthor being profiled on Fortune as it goes into his background, his leadership of LexCorp and more. But there are also a few Easter Eggs that alludes to the bigger DC Extended Universe, including the mention of Kord Industries. In addition, there is also a Twitter account that you can follow @alexanderluthor who will probably get verified by the time the movie comes out. You can read the full piece of Luthor at the Fortune article as it gives you a good idea of the DC Extended Universe’s take on Lex.

“Fearing the actions of a god-like super hero left unchecked, Gotham City’s own formidable, forceful vigilante takes on Metropolis’s most revered, modern-day savior, while the world wrestles with what sort of hero it really needs.  And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it’s ever known before.”  

Batman V. Superman: Dawn of Justice is scheduled to come out in theaters on March 25 2016.

Source: Fortune

(Andy Behbakht)

Andy Behbakht

Andy Behbakht

Andy Behbakht is an online entertainment journalist who has been covering television and movies since 2010. In addition, he is also a podcast producer.