Blue Beetle Gets Major Merchandise Boost from Warner Bros. Discovery

More Blue Beetle merch is on the way!

Xolo Mariduena Jaime Reyes Blue Beetle DC Universe

Warner Bros. Discovery Global Consumer Products and DC have announced the arrival of an extensive product line inspired by the upcoming Blue Beetle movie starring Xolo Maridueña. This merchandise explosion coincides with the release of Blue Beetle’s debut feature film in August 2023.

The Blue Beetle collection offers an impressive variety of merchandise, from action-packed toys and valuable collectibles to fashionable apparel. Moreover, the range extends to literature, with Blue Beetle-themed books as part of the mix. A surprising and delightful addition is a horchata-flavored coffee brought by Comics on Coffee. Some of the products can be seen below.

This Blue Beetle product surge fosters a connection between the consumers and the DC Universe, taking them beyond the traditional boundaries of fandom. For Blue Beetle, Warner Bros. Discovery and DC have collaborated with an ensemble of global partners such as Funko, Spin Master, and McFarlane Toys,

Who is DC’s Blue Beetle?

Blue Beetle is one of DC’s lesser-known heroes, but he has a dedicated fanbase nonetheless. Created in 1939 by Charles Wojtkowski, Blue Beetle has gone through several iterations over the years. The Jaime Reyes version of the character was introduced during the events of 2006’s Infinite Crisis and quickly became a fan-favorite.

In the pages of DC Comics, Jaime Reyes is a teenager from El Paso, Texas. Jaime discovers a scarab beetle-shaped device that bonds with his body, giving him access to an advanced suit of armor and various powers. He becomes the latest in a long line of Blue Beetles and must learn to balance his newfound abilities with his everyday life.

Angel Manuel Soto is directing Blue Beetle from a screenplay by Gareth Dunnet-Alcocer. The full cast of the movie also includes Bruna Marquezine, Belissa Escobedo, George Lopez, Adriana Barraza, Elpidia Carrillo, Damián Alcázar, Raoul Trujillo, Susan Sarandon and Harvey Guillén.

Blue Beetle is currently scheduled to hit theaters on August 18, 2023. Stay tuned for the latest news surrounding the film.

Rick Lemoine

Rick Lemoine

Raised on a hearty dose of Marvel and DC comics, Rick combines his love for superheroes with a knack for writing about Hollywood's brightest.