After the trailer for the next upcoming X-Men film, Dark Phoenix, hit TV and internet waves, fans got their taste of what director Simon Kinberg had in store for this new interpretation of the classic Dark Phoenix Saga storyline. However, there’s been a bit of shuffling since then. While the trailer did have a release date, that soon changed as Fox started shuffling the likes of this film, as well as Alita: Battle Angel and the Gambit film. More than that, there was concern early on regarding the film’s reshoots, though Kinberg and producer Hutch Parker assured many that this is par for the course.
Sitting down with Collider, Kinberg and Parker discussed how the additional photography was indeed the norm for major blockbusters, citing Marvel Studios as an example:
“I think any movie that has scale and, frankly, the wherewithal financially to do it does it. One of the many things that Marvel Studios does so brilliantly is they build into their budgets a reshoot period because the same way that writing a screenplay is an iterative process where you’re writing draft after draft, it makes sense—the way Marvel does it, the way Pixar does it—that making the movie is an iterative process as well, so you’re learning as you’re making the film, you’re learning as you’re editing the film what it needs.”
As for what the additional photography addressed, Kinberg explained that it mostly centered around punching up the third act of Dark Phoenix, which meant tweaking a few things earlier in the film as well:
“Mostly we focused on the third act, both emotionally and in terms of the physical scale and the action of the third act that we adjusted. And then there were certain things in the first two acts of the movie—very few things, but to set up those changes in the third act we had to adjust some things in the first two acts so that that all was fluid and felt consistent.”
Okay, that works. But what about the release date? After all, not long after the trailer hit did Fox decide to shuffle things around, but Kinberg did agree that, as far as Dark Phoenix is concerned, this should have been addressed before the trailer’s debut:
“Some of the trailers had ‘Coming Soon’ on them and some of them said ‘February 14th’. It was a date, February 14th, that we initially liked for the movie but when we realized that we weren’t gonna have the visual effects ready to release it globally the way we wanted to, and the Gambit date opened up because it wasn’t gonna be ready for that June 7th date. We looked at that date versus the February 14th date, the studio did and we did, we felt like that June date was a bigger opportunity for us globally. More screens, more IMAX screens, a better chance to play in China where these movies have a massive following. What we found when we released the trailer was that 44, 45 million views of the trailer were in China alone… Specific for us, it is an opportunity to be a bigger movie day-and-date globally.”
So indeed the change for Dark Phoenix was a strategic move, though understandably still Kinberg and Hutch Parker explained that this change wasn’t exclusive to their film, as Fox did also shuffle around the likes of Alita and Gambit as well:
“In terms of the trailer release, it certainly probably shouldn’t have said 2/14 on it, but the audience—and certainly I know this because I live online as much as anybody—people wanted to see something from the movie, and it was time to share something from the movie. So I would’ve still released a teaser when we released it, I just would’ve put ‘Coming Soon’ on the end of it or I would’ve put ‘June 7th’, though we hadn’t made that decision [at the time].”
At the end of the day, fans will probably still line up to see the film regardless of release date, and there will no doubt be more to come in the months leading up to the film’s release. You can watch Hutch Parker and Simon Kinberg discuss the Dark Phoenix film in the video below.
What did you think of the Dark Phoenix trailer? And what do you make of the release date change? Let us know in the comments below.
Dark Phoenix is directed by Simon Kinberg and stars James McAvoy, Michael Fassbender, Jennifer Lawrence, Nicholas Hoult, Tye Sheridan, Sophie Turner, Alexandra Shipp, Kodi Smit-McPhee, Evan Peters, and Jessica Chastain. The film is set to hit theaters on June 7, 2019.