The Dark Tower series of novels have served as a sort of centerpiece for Stephen King’s loosely-connected shared multiverse, and while there are a few blink-and-you’ll-miss-them Easter Eggs in the trailer, the connection hasn’t really been established. However, Sony’s latest bit of marketing for the film ties these various works together in order to contextualize how the Dark Tower itself connects all of these worlds together.
The advertisement, shown below, features a voice-over from Idris Elba’s Roland Deschain as he alludes to the various worlds connected by the Dark Tower.
King’s faithful should easily be able to recognize the references to his other works, including The Shining, IT, Carrie, The Shawshank Redemption, Christine, The Stand, and possibly a few others for those who look closely enough. In any case, this is a smart way of making these sorts of connections, as it’s likely that making a Stephen King Cinematic Universe is next to impossible with his film rights being spread between so many film and television studios.
The Dark Tower will loom over theaters on August 4, 2017. Its cast includes Idris Elba as Roland “The Gunslinger” Deschain, Matthew McConaughey as Walter “The Man In Black” Padick, Tom Taylor as Jake Chambers, Katheryn Winnick as Laurie Chambers, Jackie Earle Haley as Sayre, Fran Kranz as Pimli, Abbey Lee Kershaw as Tirana, Michael Barbieri as Timmy, Claudia Kim as Arra Champignon, José Zúñiga as Dr. Hotchkiss, Alex McGregor as Susan Delgado, Nicholas Hamilton as Lucas Hanson, and De-Wet Nagel as Taheen Tech.