Delayed Viewing Gives ‘Agents Of S.H.I.E.L.D.’ Season 4 Premier A Significant Ratings Surge


When Ghost Rider premiered on Agents of S.H.I.E.L.D. just last week, most fans were surprised to see the show’s ratings deliver a disappointingly low 1.1 in its key demographic, which was a .6 drop from its season 3 premier coming in at a 1.7. What this roughly translates to is that is appears viewers didn’t really care that much about Ghost Rider’s introduction. However, after viewing the show’s delayed ratings, another story is being told.

Now the Live+3 ratings are in (live air plus three days after) and it appears that the numbers took a significant spike. Instead of the original 1.1, the show shot up to a 2.0, which is the single largest Live+3 gain in the history of the series, passing its season 3 predecessor in the process. In real numbers, the 1.1 rating equates to 3.44 million, while the new higher 2.0 rating equates to 5.549 million. That’s quite an increase and serves as proof positive that adding Ghost Rider was a smart decision in terms of the show’s plot after all, which has been hurting for ratings throughout a largely unimpressive third season. It will be interesting to see how the numbers change again once the Live+7 numbers come out.

In Agents of S.H.I.E.L.D. Season 4, in light of the Sokovia Accords, and with Hydra obliterated, SHIELD has been legitimatized again and no longer needs to operate in the shadows. Since the world presumes that Coulson is dead, the organization needed a new Director to be the face of the organization. Coulson finds himself back in the role as an agent and teamed with Mack, and together they are tasked with tracking down and confirming the presence of Enhanced people, aka Inhumans. Agent May is tasked with training specialist strike teams, and Fitz and Simmons have taken a big step forward in their relationship.

Agents of S.H.I.E.L.D. airs ever Tuesday at 10 pm only on ABC!

Source: Deadline

Josh Behr

Josh Behr

Jack of some trades, master of some others. That saying never really made a lot of sense to me.