Disney has reportedly informed Netflix it will no longer run commercials for the streaming service on networks such as ABC, Freeform and FX.
While television has been experiencing dwindling viewership due to the emergence of streaming services like Netflix, networks have played a role in their own situation by running ads for these video-on-demand platforms. However, Variety reports that a person familiar with the situation has informed them that Disney told Netflix it will no longer run ads for the streaming service on networks like ABC, Freeform and FX.
While the person said Disney will still take Netflix ads on ESPN, the company is reportedly telling most streamers that they will not run their advertisements unless “the company has a broader relationship with Disney that could encompass not just advertising, but such things as distribution or programming.” The outlet reports Disney declined to make executives available for comment while a Netflix declined to comment, according to a spokesperson for the company.
Disney is set to launch its own streaming service called “Disney+” in the United States and Canada on November 12, 2019. Television projects being developed for Disney include Marvel Studios’ The Falcon and the Winter Soldier, Loki, WandaVision, Hawkeye, What If?, and Lucasfilms’ Star Wars series’ The Mandalorian, a show centered on Diego Luna’s Cassian Andor, and an Obi-Wan Kenobi series starring Ewan McGregor. Features films include remakes of Lady and the Tramp, Home Alone, and Night at the Museum.
Meanwhile, Netflix’s upcoming original projects include Henry Cavill’s The Witcher, El Camino: A Breaking Bad Movie, Ryan Reynold’s 6 Underground, and Martin Scorsese’s The Irishman.
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Source: Variety
