Disney Plus Original Series To Launch On Wednesdays After ‘Loki’ Success

Loki was the first series to launch on Wednesdays for the streaming service.

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After the success of Loki, Disney Plus will launch all of its original programming on Wednesdays instead of Friday.

Fridays have always been considered by fans across the globe as Marvel and Star Wars days, as all of Disney Plus’ original programming has launched on the last weekday. Disney decided to shake it up a bit by releasing Tom Hiddleston’s Loki on a Wednesday, which confused many, and delighted others. With the change in schedule, Loki rapidly emerged as the most popular series on the platform with just one episode, beating out heavyweights likes WandaVision and The Falcon and the Winter Soldier.

This change in schedule will apply to all Disney Plus originals, including all unscripted, scripted, and animated series. The change currently doesn’t apply to Disney Plus’ upcoming cinematic slate. The reason for the change is likely because Disney wants its viewers to psychologically associate Wednesday as television drops and Fridays as movie drops. With everything releasing on Friday, viewers tend to forget what’s new and stick to what they already would have been watching. Plus, people tend to stay at home more often on the weekdays, which means they’ll have more than enough time to catch shows like Loki before they get spoiled for them.

This upcoming change in scheduling has shifted the premiere dates for numerous Disney Plus originals. You can see the full list below.

“Monsters at Work” from July 2, 2021 to July 7, 2021
“Turner & Hooch” from July 16, 2021 to July 21, 2021
“Behind the Attraction” from July 16, 2021 to July 21, 2021
“Chip ‘n’ Dale: Park Life” from July 23, 2021 to July 28, 2021
“Turning the Tables with Robin Roberts” from July 30, 2021 to July 28, 2021
“The Wonderful World of Mickey Mouse” batch 2 from July 30, 2021 to July 28, 2021
“Growing Up Animal” from August 20, 2021 to August 18, 2021
“Short Circuit” season 2 from July 30, 2021 to August 4, 2021

What are your thoughts on Disney Plus shifting its release strategy? Comment below and let us know!

Here is the synopsis for the new series:

In Marvel Studios’ “Loki,” the mercurial villain Loki (Tom Hiddleston) resumes his role as the God of Mischief in a new series that takes place after the events of “Avengers: Endgame.”

Directed by Kate Herron, with Michael Waldron serving as head writer, the upcoming series stars Tom Hiddleston, Sophia Di Martino, Owen Wilson, and Gugu Mbatha-Raw.

The first episode is now streaming on Disney Plus, with new episodes set to be released on Wednesdays. Stay tuned for all the latest news on the series and the future of the Marvel Cinematic Universe, and be sure to subscribe to Heroic Hollywood’s YouTube channel for more exclusive video content.