Yep, you read that right. Frito-Lay and Marvel have teamed up to craft an amazing feat of modern engineering: A special Doritos bag will play the Guardians of the Galaxy Vol. 2 soundtrack.
The same day “Awesome Mix Vol. 2” becomes available via digital download and physical CD, you can avoid the hassle, snag a bag of chips, and munch your way through jamming to the likes of Fleetwood Mac, George Harrison, and Sam Cooke. The custom Doritos bag will be available for purchase on Amazon.com/Doritos this Friday, April 28.
“The soundtrack to the first Guardians of the Galaxy film was a hit and became immensely popular with music fans, so we wanted to create a unique way for fans to experience the second installment,” said Ryan Matiyow, senior director of marketing at Frito-Lay North America. “This collaboration across entertainment and music will give fans a new and different way to experience both the soundtrack and Doritos snacks.”
The chip bag features a retro cassette tape deck-inspired player built right into the packaging that plays the full soundtrack, and Doritos is also helping Marvel celebrate the release of Guardians of the Galaxy Vol. 2 via special “Rock Out Loud” pop-up recording booths in New York and Los Angeles on May 5 – the day the film hits theaters.
“Marvel and Doritos have had such a good relationship through the years,” said Mindy Hamilton, SVP of Global Partnerships at Marvel Entertainment. “We have a very similar set of core fans, so we wanted to maximize availability of this soundtrack by making it as accessible in a unique way that only Doritos and Marvel could do. What’s cooler than buying a bag of Doritos with the soundtrack built in?”
You can check out a picture of the special Doritos bag below.
Frito-Lay North America
Marvel’s Guardians of the Galaxy Vol. 2 hits theaters May 5, 2017.
