Yep, you read that right. Frito-Lay and Marvel have teamed up to craft an amazing feat of modern engineering: A special Doritos bag will play the Guardians of the Galaxy Vol. 2 soundtrack.
The same day “Awesome Mix Vol. 2” becomes available via digital download and physical CD, you can avoid the hassle, snag a bag of chips, and munch your way through jamming to the likes of Fleetwood Mac, George Harrison, and Sam Cooke. The custom Doritos bag will be available for purchase on Amazon.com/Doritos this Friday, April 28.
“The soundtrack to the first Guardians of the Galaxy film was a hit and became immensely popular with music fans, so we wanted to create a unique way for fans to experience the second installment,” said Ryan Matiyow, senior director of marketing at Frito-Lay North America. “This collaboration across entertainment and music will give fans a new and different way to experience both the soundtrack and Doritos snacks.”
The chip bag features a retro cassette tape deck-inspired player built right into the packaging that plays the full soundtrack, and Doritos is also helping Marvel celebrate the release of Guardians of the Galaxy Vol. 2 via special “Rock Out Loud” pop-up recording booths in New York and Los Angeles on May 5 – the day the film hits theaters.
“Marvel and Doritos have had such a good relationship through the years,” said Mindy Hamilton, SVP of Global Partnerships at Marvel Entertainment. “We have a very similar set of core fans, so we wanted to maximize availability of this soundtrack by making it as accessible in a unique way that only Doritos and Marvel could do. What’s cooler than buying a bag of Doritos with the soundtrack built in?”
You can check out a picture of the special Doritos bag below.
Marvel’s Guardians of the Galaxy Vol. 2 hits theaters May 5, 2017.
Things We Would Like To See In ‘Guardians Of The Galaxy Vol….
Guardians of the Galaxy Vol. 2 is almost upon us, but we’re already talking about what’s next for our favorite ragtag group of cosmic heroes. It’s already been announced that writer/director James Gunn will return for a third outing in the Marvel franchise, with the upcoming sequel getting positive buzz on social media based from early screenings. Of course, the Guardians are also due to return for the upcoming Avengers: Infinity War films as well, teaming up with Earth’s Mightiest Heroes against Thanos as he gathers the Infinity Stones together to wield ultimate power.
Gunn commented on Facebook that the third film will “conclude the story of this iteration of the Guardians of the Galaxy, and help catapult both old and new Marvel characters into the next ten years and beyond.” While Phase 4 hasn’t been officially announced, it’s assumed that this third film will be Marvel Studios’ kick-off movie for their next batch of films, most likely eyeing a May 2020 release.
With a third Guardians of the Galaxy film on the horizon, where could they possibly go for the next movie? Although this iteration of the Guardians has only been around since 2008, there’s a lot of stories and characters that could be introduced. We’ve barely scratched the surface in the Marvel cosmic world. Here are a few things we could possibly see in a third Guardians film. Click Next to take a look….