Entertainment One has started assessing which Hasbro brands it can adapt for television or film franchises after being acquired by the toy company.
In December, Hasbro acquired Canadian entertainment company Entertainment One for $3.8 billion. Now, Entertainment One’s president of global scripted programming, Pancho Mansfield, has told Deadline that the company is in the process of examining Hasbro’s “treasure chest” of IP to establish which properties can be adapted for the screen.
You know what has a following and then you try to find the right visionary. We’re meeting with all kinds of writers to make sure we have the right approach for whatever the piece is.”Entertainment One’s Pancho Mansfield concluded by noting that, “there are some central brands we will be focused on.”
Entertainment One’s EVP Acquisitions, Noel Hedges, also noted how Hasbro’s acquisition of the company gives it a sense of stability in the market:
“In order for a distribution business to be healthy, it has to acquire and support the in-house projects and put its hand to a myriad of different types of IP. It gives us a perception of stability — nowadays people want to work with companies that aren’t going to disappear. If it’s a solid presence, then you’re going to get longevity and support.”
Are you excited to see what Entertainment One does with Hasbro’s IP? Stay tuned to Heroic Hollywood for the latest news on Entertainment One’s plans for Hasbro’s brands as it develops!
Source: Deadline
