Suicide Squad will look to dominate summer movie merchandise, as Warner Bros. has unveiled their plans for the film’s merchandise campaign. Warner Bros. has partnered with numerous companies such as Hot Topic, Funko, HarperCollins and others to get Suicide Squad merchandise into the hands of everyone who wants it.
Products include traditional merchandise such as Mattel action figures, eFX prop replicas, and accessories from DC Direct as well as more high end items such as watches and leather jackets.
Hot Topic, Bioworld, and Junk Food Clothing will release clothing lines based on the film, Under Armour will release athletic wear, and Rubie’s Costume Co. and Party City will release cosplay items. Home decor will also be released by Noble Collection, Franco Manufacturing and Trends International, among others.
HarperCollins and Titan Publishing are also releasing movie related books, such as the visual companion while Hallmark, Huckleberry Toys, Trend Setters, Fashion Accessory Bazaar and Underground Toys will offer paper products.
It feels good to be bad… Assemble a team of the world’s most dangerous, incarcerated Super Villains, provide them with the most powerful arsenal at the government’s disposal, and send them off on a mission to defeat an enigmatic, insuperable entity. U.S. intelligence officer Amanda Waller has determined only a secretly convened group of disparate, despicable individuals with next to nothing to lose will do. However, once they realize they weren’t picked to succeed but chosen for their patent culpability when they inevitably fail, will the Suicide Squad resolve to die trying, or decide it’s every man for himself?
Suicide Squad hits theaters August 5th, 2016.
Source: The Hollywood Reporter