Female & Older Moviegoers Drove ‘Wonder Woman’ To Smash Records At The Box Office

Wonder WomanVariety reports a new study by marketing data analytics firm Movio reveals female and older moviegoers helped lead to the incredible success of Wonder Woman at the box office.

The DCEU’s first female-led installment grossed a total of  $103 million in its opening weekend, setting the record for the highest-grossing opening weekend for a female-directed film at the domestic box office. While the film may have had the lowest opening weekend for a film set in the DCEU, Wonder Woman has now gone on to gross a total of $356.7 million domestically in 34 days, setting the film as the highest-grossing installment to the DCEU over last year’s superhero epic Batman v Superman: Dawn of Justice which took a total of $330.3 million in its domestic box office run.

The Amazonian princess stands as the third highest-grossing film of 2017 domestically, placing behind only Beauty and the Beast‘s $503.5 million and Guardians of the Galaxy Vol. 2‘s $376.2 million. If Wonder Woman manages to finish its domestic run with a total of $365 million or higher, the film will rank among the top ten highest grossing comic book films behind Spider-Man 2Guardians of the Galaxy Vol. 2Spider-Man, Captain America: Civil WarIron Man 3The Dark Knight RisesAvengers: Age of Ultron, The Dark Knight, and Avengers. Currently, the film remains as the 38th highest domestic grosser of all time.

Worldwide, Wonder Woman has also outgrossed the $609.8 million made by Mamma Mia! at the global box office, crowning director Patty Jenkins as the highest-grossing female director of a live-action film. The film has also managed to outperform Kung Fu Panda 2‘s global take of $665.7 million, making Wonder Woman the highest grossing female directed film of all time (sans a male co-director) period. The $720 million worldwide take of Wonder Woman has helped push the DCEU past the $3 billion mark at the global box office.

Matthew Liebmann, Movio’s senior VP for the Americas said that the film’s female audience was on par with its male audience by the third week:

Wonder Woman’s audience evolved in a similar manner as most blockbusters but with some trends notably magnified. While the female and 50+ segments of the audience generally grow over the course of the run, ‘Wonder Woman’s’ female audience nearly reached parity with the male audience by the third week.”

Liebmann told the trade that it’s unprecedented for a female audience to equal a male audience for a tentpole superhero film. An average superhero flick draws a 62% male audience. The Movio VP said that “Even ‘Star Wars: The Force Awakens,’ which had a strong female lead with Daisy Ridley, never got closer than 56-44 male.” Liebmann credited strong reviews and word-of mouth as the major factors that ultimately drove the film’s performance at the box office beyond opening weekend.

The film stars Gal Gadot as Diana Prince/Wonder Woman, Chris Pine as Steve Trevor, Robin Wright as General Antiope, Connie Nielsen as Queen Hippolyta, Lisa Loven Kongsli as Menalippe, Danny Huston as General Erich Ludendorff, David Thewlis as Sir Patrick Morgan, Elena Anaya as Doctor Maru, Ewen Bremner as Charlie, Saïd Taghmaoui as Sameer and Eugene Brave Rock as the Chief. Here’s the official synopsis:

’Wonder Woman’ hits movie theaters around the world next summer when Gal Gadot returns as the title character in the epic action adventure from director Patty Jenkins. Before she was Wonder Woman, she was Diana, princess of the Amazons, trained to be an unconquerable warrior. Raised on a sheltered island paradise, when an American pilot crashes on their shores and tells of a massive conflict raging in the outside world, Diana leaves her home, convinced she can stop the threat. Fighting alongside man in a war to end all wars, Diana will discover her full powers…and her true destiny.

Wonder Woman is now playing. You can check out our review on Heroic Insider Rebirth here.

Source: Variety

Michael Mistroff

Michael Mistroff

Michael Mistroff is a Film/TV Reporter and the News Editor at Heroic Hollywood.

  • Darthmanwe

    I double dare any studio head to ever say the words “Women don’t watch action movies.” ever again.

    • bingeit 45

      tbh it’s bit different it has woman lead and even most action movies lead by woman are mostly geared toward men, i have only seen atomic blonde’s trailer and i can be wrong but it seems that if you replace charlize with any dude it won’t make one bit of difference but same can’t be said about wonder woman

      • Darthmanwe

        They tailor made action / adventure movies for men for decades because of this false notion, that’s why those movies teem with ass-shots and one-note women characters.

        This was the only way they’d learn, and I hope the lesson at last started to stick.

        This isn’t about a WOMAN LEAD. It’s about making a movie that can be appreciated by women everywhere. That can be done with f….g men leads as well.

        • bingeit 45

          yes that’s what i am trying to say, this movie had femininity to it which movies like lucy, resident evil, underworld or most movies led by female lead doesn’t

  • BJ from SP

    It should pass gotg2 and possible $400 million domestically

    • Axxell

      Honestly, I don’t think it will pass GotG in the first place, much less GotG2…Spiderman’s out this weekend and Wonder Woman has already shown signs of slowing down.

      • BJ from SP

        Already Passed gotg1 (333) and is only behind gotg2 by less than 30 million. If you look at weekly totals and even divide in half, ww should easily pass gotg2. Last week was 59 million so add 30 then 15 then 8 then 4 and so on.

        • Axxell

          Ah…I wasn’t thinking in terms of domestic; I was looking at it from a worldwide perspective.

          Even so, I think you’re not accounting for several factors. First, as of the end of it’s 4th week, WW had a domestic total of $330,529,475. Based on it’s current total ($356M as of Wednesday), plus the week-to-week performance (it made $2.6M last Thursday), I expect that yesterday, it most likely made $2M or less, bringing the grand total to $358M. This means that it only would’ve made $28M from last Friday to yesterday.

          The next couple of weeks are gonna be tough for WW, because Spiderman drops, and it’s the first highly anticipated movie launching against WW. So I expect WW’s haul by next Thursday will drop 55-60% from this week’s $28M, hauling $11-12M by next Friday (for a total of $369-370). The week after, War for the Planet of the Apes joins the fray, and as if there weren’t enough war allegories for the BO status quo, Dunkirk AND Valerian drop on the same day. So I expect this to be the last week WW is in double digits domestically.

          You might be thinking “Well, if WW makes it to $370, even with stiff competition it can still crawl to $380…” right? But you wouldn’t be accounting for the fact that GotG2 hasn’t left theaters yet; by the time WW is at $370, GotG2 could very well be at $385 or $388. It’s probably gonna end very close, but I would DEFINITELY NOT say it should “easily” pass GotG2, if at all…

  • Rob

    I think this was because it was a good movie that was accessible to all audiences, not that it was a female superhero that brought in females and older audiences.

    I think that has been the problem with the other DCEU movies. I personally think they have been mediocre to horrible and much of the audience agrees with me. And the tone of them would scare off much of the female and older audiences.

    DC has a huge advantage over Marvel in character recognition. Sure Iron Man and Captain America are as well known now as Batman and Superman, but the DC superheroes going into their first movie has far more universal recognition than Marvel’s superheroes. Everyone knows who Wonder Woman is long before this movie was made (or even BvS) and few outside of comic book fans know who Captain Marvel is or who Black Panther was prior to Civil War. WB/DC could easily compete with Marvel in box office and popularity with more accessible movies like Wonder Woman over polarizing movies like BvS and Suicide Squad.

    I hope WB/DC has learned their lesson with Wonder Woman and show that people want their superhero movies to be a little more accessible, have some heart, and doesn’t take itself too seriously. You don’t need to follow the Marvel formula, but the Marvel formula has tapped into many of the basic elements that connects with viewers. Many of these elements were missing from the DCEU movies prior to Wonder Woman.

    • Arc

      Ok women are going to see this movie because it’s the first major female superhero movie (lets not talk about those other two) and it’s a good movie. They didn’t skip out on the other DCEU movies because they were ‘too dark’ and their fragile little woman hearts couldn’t take it, they skipped out on those movies because they were bad. Period.