Greg Berlanti is one of the main masterminds behind the incredibly popular DC TV universe on The CW. Berlanti has worked on Arrow, The Flash and Legends of Tomorrow, but before focusing on TV, Berlanti was interested in movies.
Berlanti pitched a film to Marvel Studios that included Tony Stark/Iron Man.
“I kept telling people in the industry that I loved comic books as a kid when Iron Man hadn’t been made yet. I pitched on that. There was that movie with Nic Cage where he’s a gunrunner. Lord of War. Marvel wanted that feeling. Tony [Stark] was an alcoholic in it by then. My pitch certainly wasn’t as good as the eventual film. So everyone made the right choice. My agents at the time were like, “You like comic books?” And so then I pitched Warner Bros. on Green Lantern.”
“That I would rather make my own mistakes and learn from them than have other people take the material. If you’re not executing it, if you’re not there, not everybody can know what’s in your head. The devil is in the details, whether it’s in a piece of casting or whether it’s an action scene being representative of the character. So when I eventually got back to Warner Bros. after Green Lantern, they said, “Well, you’ve worked on DC material before. Do you want to make a DC show?” I was hesitant.”
He later took those life lessons and applied them to Arrow on The CW. Now the network is home to The Flash, Legends of Tomorrow, Arrow and the newly added Supergirl.