Welcome To Heroic Hollywood Mark II

Heroic Hollywood Mark II

Welcome to Heroic Hollywood Mark II! I’m so excited to FINALLY share the new site design with our readers. It’s been an interesting 9 months so far. I paid close attention to your comments, your criticisms, and especially your suggestions.

When I first launched the site, my goal was to just get content rolling, score some scoops, and put a staff together. The site didn’t really have no functionality, and the user experience wasn’t all that great. As our readership grew, it quickly dawned on me that I had to do something and fast.

Thank God for the good folks at LOUDD who pitched me last year on a new site redesign. I finally pulled the trigger back in December and I’m glad that I did because I think they did an outstanding job. There were some technical issues with our former content management system Squarespace which delayed the launch by a few weeks.

I hope you guys dig the new design. I wanted a new site that was aesthetically pleasing, optimized for site speed, responsive, and a better user experience. So I’m looking forward to your thoughts.

Going forward in 2016 and beyond, after much reflection, I made a decision to no longer chase pre-release plot spoilers on Marvel and DC movies. Spoiler culture has finally jumped the shark and evolved into troll culture. Spoilers are simply not cool anymore.

When Star Wars: The Force Awakens was released back in December, my heart broke as I watched major plot points go viral on social media outlets. Most were done with malicious intent. When I previously published spoilers, I did so in a fashion where we gave readers a warning and gave them a choice to read the spoilery details. That’s not the case anymore. When you got a clown posting a major Star Wars plot spoiler on the back of an SUV, that’s not giving the reader a choice, that’s trolling.

This is in no way meant as a brag, but I think I was responsible for about fifty percent, or sometimes more, of the spoilers published about upcoming Marvel and DC movies. When there wasn’t casting stories or other news to break, spoilers would feed readers hungry for information who couldn’t wait 2-3 years in between installments about their favorite heroes.

As an independent breaking news reporter not staffed at an entertainment magazine or Hollywood trade, I built a pretty solid track record of breaking legitimate news. However, when I go into spoiler territory it sours that track record. Spoilers are risky territory because what is true today in a screenplay, with a just a simple rewrite, is no longer true tomorrow.

I think it’s time we treat these movies and their filmmakers with a tad bit more respect for their work and their process. I didn’t launch the site to demonize filmmakers and incur their wrath. I recently ran into filmmaker Anthony Russo at Collider’s Deadpool screening. It felt really good to say hi to him without worrying would he would have said, had I reported what he shot on the Disney lot that week.

Just because I’m out of the spoiler business doesn’t mean I’m out of the scoop business. I’m still going to chase scoops, just the legitimate stuff like character inclusions, talent attachments, inside baseball, and behind the scenes developments. I was already part of a rogue outlet once, and I’m not interested in that business model. I rather build out a respectable brand that is enjoyed by all.

I informed both Warners and Disney of our new initiative going forward, and both studios seem to be on board. We’re still going to report and speculate on rumors broken by other outlets and what not. It is impossible not to do so. But I’m no longer going to be the guy breaking most of those rumors. With great power does indeed come great responsibility. I understand there are readers who want spoiler stories, but that subculture has become a very small niche.

On a personal note, when I beat cancer three years ago, I made a promise to myself to always do the right thing. Waiting for an mri test result to see if I am still cancer free is always stressful. On New Year’s Eve, as I nervously sat alone in my surgeon’s office for an hour waiting for the latest test result, I was brutally honest with myself and asked if I was doing the right thing. I been given a major second chance at life, and it wasn’t to spoil movies. I hope the readers that left us because of our previous spoiler activities come back and give us a second chance as well.

I’m incredibly blessed because it’s an exciting time to be alive right now. I’m looking forward to Marvel’s Phase Three, the birth of the DC Films slate, and the next chapter in the Star Wars saga. With diversity being a key issue here in Hollywood, I’m also proud of the multicultural staff we assembled on the site. It’s really cool to see brand new voices emerge that come from different backgrounds.

Superhero cinema is very healthy right now. Deadpool is currently smashing all sorts of box office records, Batman v Superman: Dawn of Justice comes out next month and Captain America: Civil War is not too far behind. I’m hearing Suicide Squad is awesome, Doctor Strange is currently in production and Justice League: Part One ramps up production later this spring. We are indeed in the midst of Hollywood’s Heroic Era. There is a new superhero movie being released theatrically every four to six weeks this year.

Check out this awesome sizzle reel by reader Andy Fernandez of all the superhero movies coming out in 2016.

So welcome to Heroic Hollywood Mark II. Please let us know your thoughts in the comments below or feel free to email us. I’m excited for our new look and direction and hope you guys are too. I also want to thank each and every one of you for your continued support. It means the absolute world to me.

As Stan Lee famously says, “Excelsior!”

Umberto Gonzalez

Umberto Gonzalez

Umberto Gonzalez has been covering the fanboy beat & breaking scoops for 14 years with numerous Hollywood trade, newspaper, & magazine mentions to his credit.

  • CD

    Congratulations, the site looks amazing! Thank you for all that you do for us…and isn’t it a time to be alive?!!

    • Umberto “El Mayimbe” Gonzalez

      Indeed it is! Thanks!

  • ACOD

    Site looks great, I’m on board with your new direction. Lets have some fun.

    • Umberto “El Mayimbe” Gonzalez

      Indeed! Thanks!

  • Sammy Boy

    It’s gonna be a great site, glad for you M. Gonzalez

    • Umberto “El Mayimbe” Gonzalez

      Much appreciated. Thanks!

  • McMeatface

    Congrats! The site looks great!

    • Umberto “El Mayimbe” Gonzalez



    As Dominican you make me feel joyful brother, as a human being, as Stan Lee famously says, You are “Excelsior!”, since I saw the name El Mayimbe, I knew you were dominican, As Sccop Master, you are “Excelsior” This site have become the tip of the iceberg, you have been a visionaire and as Luthor says, looked at the big screen before many other, God have blessed you, I am proud of you compadre, One day I will like to take for some chimichangas, or a Sancocho of seven meats. This site is humongous, something I always dreamed off as a kid. We are big kids, be yourself always. Felicidades. Dios te bendiga.

    • Umberto “El Mayimbe” Gonzalez

      Gracias tiguere!


        De nada manin. You deserve it.

  • Math

    Why have spoilers became so taboo? That was the main reason I came to this site as all others stopped reporting them, and now even this site has become another generic movie news website. I miss the old days where I felt so excited to be one of the few people who knew what was going to happen. I can understand how a lot of people prefer to be surprised in the theater and I respect that, but to stop reporting them because some people can’t control themselves scrolling down when it’s clearly written SPOILER ALERT and then gets frustrated towards the reporter for posting it even though there was clearly a big obvious warning sign and then can’t shut up about it… it’s a very sad day. I’m very disappointed and I guess I’ll have to start looking all over again for another rumor/spoiler site. Anybody have any suggestions of where to look? I understand and respect this decision. If that’s where this site wants to go, best of luck, but this is just not what I’m interested in.

    • Umberto “El Mayimbe” Gonzalez

      It is just not worth the headaches, the political fallout, the trolling, & especially the harassment that comes with the territory. You’re not the one that has to run into these people like I have to on the other side of the spoiler argument. I paid a price for spoilers that I don’t want my staff to pay. It wouldn’t be fair to them and most are breaking into the movie blogging newsphere for the first time. I still break scoops, just not the spoiler stuff.

      • Math

        I understand you and I don’t blame you. I just find it sad that it became like this. What more can you do then post a spoiler warning? People are too curious and can’t control themselves so they read it and then they get mad at you for posting it. It’s ridiculous. Should we ban junk food because some people can’t help themselves? Or maybe we should ban alcohol because alcoholics can’t control themselves? It’s just ridiculous. People need to take responsibility for their own action instead of blaming the messenger.

        It pains me because these days it’s so difficult to find my spoiler fix. But like I said, I fully understand and respect your position. The new design is really nice by the way. I’m not going to stop reading this website. You guys do a very good job and I appreciate that. I’m just sad that I have to start looking for new resources that are still willing to dive into the spoilers territory because these are the things that I enjoy the most and that’s what brought me here in the first place. I’m just sad about this entire situation, but I’ll get over it. Keep up the good work Umberto.

        • Umberto “El Mayimbe” Gonzalez

          Thanks again. Very VERY few outlets get legit spoilers anymore. It has also gotten tougher and more stressful.

  • David Lozano


    • Umberto “El Mayimbe” Gonzalez

      Thanks David!

  • Isaac Vazquez

    I’m glad you’re not going into spoilers. I recently gave up on reading movie spoilers and I guess movie details you could call it after I saw a movie that I knew most of the surprises. I want to be able to be surprised and excited to see a move instead of seeing every single detail on websites. I like your site I like your plan and I’m glad you updated the site cause it was a pain going through it sometimes, but the content always brings me back.
    Good luck bro and thank you for this site, keep it up.

    • Umberto “El Mayimbe” Gonzalez

      Thank you.

      • SAMURAI36

        Hey Umberto, just FYI: the site is impossible to navigate on a tablet or a smartphone. It won’t let you click on anything. It’s not until I log on to an actual PC, that I’m able to do anything on the site.

    • Alvamnunn2

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  • Mohd Nazri

    Congratulations from Malaysia!! ??

    • Umberto “El Mayimbe” Gonzalez

      Thanks Malaysia!


    Site looks phenomenal, not that it didn’t before. It all honesty Kevin Smith turned me on to the site a year or so ago when he mentioned ya’ll in several episodes of fatman on batman. Now he mostly references comicbook.com for news.
    What I’m trying to say is that is that your site is my favorite place to come for nerd news. The site is clean, elegant, and above all informative and I really appreciate what you all are doing. Congratulations on the remodel and I wish you the best going forward. Salute.

  • RNG

    I appreciate a great scoop but tired of constantly deciding whether reading a scoop was worth possibly coming across a big spoiler. Im happy that wont be the case anymore, because this site and you have become a trusted source for all my superhero movie gossip over the last year. H.H. Mark II looks great and I really enjoy all the great minds you’ve brought together. Diversity is great and necessary but in the end we all speak the same language here, and there passion on the topics is clear. Congratulations and keep up the wonderful work!

  • Brandon Myhan

    Finally excited to see batman vs superman again. Makes me want to go to the movies and binge all of them!!!

  • Brandon Myhan

    Finally excited to see batman vs superman again. Makes me want to go to the movies and binge all of them!!! great job on the trailer Andy Fernandez

  • Tomasz Nowakowski

    The site looks amazing now, more clear and easier to navigate through. While I may miss the spoilers, there are other sites where I can look for those and come here to read some quality articles. Keep the goodies coming! :)

    • Umberto “El Mayimbe” Gonzalez

      Goodies incoming in near future!

    • Math

      What other sites are you referencing to where you can get some spoilers? All the sites I visit have all stopped sharing them, so if you know of any site that doesn’t shy away from them, I’d love to know where to look.

      • Tomasz Nowakowski

        The first that comes to mind but is also a not so reliable information source: Moviepilot. Others would be Reddit and on Comicbookmovie theyre sometimes posting some good spoilers

        • Math

          Thanks for the info. I’ll keep a closer eye on them.

  • SAvram

    Nice! I like it. I like the new looks and direction you, we are going. You are my no1 choice when it comes to news about movies, tv shows. Keep up the good work, man!

    • Umberto “El Mayimbe” Gonzalez

      Much appreciated! Thanks!

  • Alboone

    Loving this new site. It’s going to be my new number one go to.

    • Umberto “El Mayimbe” Gonzalez

      Sweet! Thanks!

  • New design feels like the site is powered by shi’ar technology, which is comic geekspeak for “IT’S HELLA COOL”! Love the new pull down tabs with the latest articles and the trending up there on top is a nice touch.

    You guys got a nice pad here, wish I worked with you as writer or artist 😛

    • Umberto “El Mayimbe” Gonzalez

      COOL! Thanks!

  • Matthew Simanjuntak

    I just signed up all because of this article. Proud of you man!! and also from the very bottom of my heart, thank you for all the scoops and news all this time. Keep improving! Hi from Jakarta/Indonesia. ^_^

    • Umberto “El Mayimbe” Gonzalez

      Thanks for the love!

  • Colonious McGraham

    I certainly agree with your goal to not drop spoilers. The average individual takes them assuming they have rights to thrust this information on someone else, which can in turn ruin their movie experience. I do like to point out, however, that for some — myself included — having as much information as possible going into a film helps retain a bit of objectivity and refraining from being bogged down with the emotional appeal set forth by the producers. Not saying I don’t thoroughly enjoy your site; it’s my go-to for any information, and I find it’s the best compilation of superhero-related news on the web. Nevertheless, I will miss your leaks, mostly because it’s going to make finding information a little more difficult.

    All the best going forward

    • Umberto “El Mayimbe” Gonzalez


  • Mozts

    Please take this as as fair criticism, but the new layout is incredibly convoluted and overdone.

    • Ben Kabak


    • Marquis de Sade

      Yeah, sometimes change ain’t good. Keepin’ it OL’ SKOOL is popular for a reason: USER FRIENDLY and COMFORTABLE.

  • Carter Forbes

    Congrats man way to lead by example!!

    • Umberto “El Mayimbe” Gonzalez

      Thank you!

  • Lupin

    It’s beautiful, keep going from strength to strength bro. Everything is mapped out perfectly and I love the comicbook panels touch.
    Hope to see you as a regular on Collider Heroes, you bring some much needed flavor to the group dynamic. What good is a well made dish without some spice, you kna’mean?
    Cheers bro