Despite debuting to overwhelmingly negative reviews and criticism over what many believed to be a missed opportunity to cast an Asian actor in the lead role, Marvel’s Iron Fist evidently managed to draw in a considerable number of viewers. Variety reports that the series was the most binge-watched Netflix drama of 2017 according to data gathered by the research firm 7Park Data.
[…] according to data from research firm 7Park Data, which measures number of streams on subscription video services. The company found that 54.7% of “Iron Fist” streams on the premiere date were of episodes three or higher. The average hour-long show on Netflix has a binge score of 46.9%.
According to 7Park’s data, the series also managed to best the premiere numbers of Netflix show’s such as Stranger Things and the second season of Daredevil. Variety writes:
“Iron Fist” also accounted for 14.6% of all Netflix streams on March 17 — the highest percentage of any series premiere that 7Park measured, topping “Stranger Things” (4.0%), “Marvel’s Luke Cage” (12.8%), “Marvel’s Daredevil” Season 2 (13.8%), and “Orange is the New Black” Season 4.
7Park Data senior analyst Christopher Coby commented on the show opening to strong numbers despite negative reviews.
“The relationship between critic reviews and mass appeal has always been a complicated one. Consider the ’70s, ’80s, ’90s and the long list of shows with top audience numbers but few Golden Globes or Emmy’s to show for it. The actual streams data tells us that what critics consider the best shows and what streaming viewers consider the best are sometimes two very different things. ‘Marvel’s Iron Fist’ is a case in point.”
Those are certainly impressive numbers, especially considering backlash being directed towards the series leading up to it’s release. However, the year is still young and it’s anyone’s guess as to whether or not the series can retain this record for the remainder of 2017.
Fifteen years after being presumed dead in a plane crash, Danny Rand mysteriously returns to New York City determined to reclaim his birthright and family company. However, when a long-destined enemy rises in New York, this living weapon is forced to choose between his family’s legacy and his duties as the Iron Fist.
Iron Fist season one is now available on Netflix.