Warner Bros. President of Worldwide Marketing Blaire Rich discussed the target audience for Joaquin Phoenix’s Joker.
While not everyone agrees on the quality of the Joker, nearly all agree that the Joaquin Phoenix film is unlike most comic book-based films released in the past. This is largely due to Joker offering a relatively realistic and character-driven approach to the Clown Prince of Crime’s origin as opposed to the large-scale spectacle commonly associated with comic book films.
During a conversation with Variety, Warner Bros. President of Worldwide Marketing Blaire Rich discussed the marketing strategy for Joaquin Phoenix’s Joker. As Rich explained, the marketing campaign for Joaquin Phoenix’s Joker was able to focus on superhero fans and cinephiles because the film functioned as both a comic book film and a serious drama:
“As we were putting things out, of course we saw huge strength and affinities with comic book fans, with gamers. But we also had an entire campaign against cinephiles, people who like sophisticated films, people who go to arthouse movies. This is a movie that kind of functions on a lot of those levels. And I think that the movie just tapped a nerve.”
Blair Rich concluded her comment by noting that they were able to take a “minimalist” approach to the marketing for Joaquin Phoenix’s Joker.
Here is the official synopsis for Joaquin Phoenix’s Joker:
Director Todd Phillips “Joker” centers around the iconic arch nemesis and is an original, standalone fictional story not seen before on the big screen. Phillips’ exploration of Arthur Fleck, who is indelibly portrayed by Joaquin Phoenix, is of a man struggling to find his way in Gotham’s fracturedsociety. A clown-for-hire by day, he aspires to be a stand-up comic at night…but finds the joke always seems to be on him. Caught in a cyclical existence between apathy and cruelty, Arthur makes one bad decision that brings about a chain reaction of escalating events in this gritty character study.
Directed by Todd Phillips from a script he co-wrote with Scott Silver, Joker stars Joaquin Phoenix, Robert De Niro, Zazie Beetz, Bill Camp, Frances Conroy, Brett Cullen, Glenn Fleshler, Douglas Hodge, Marc Maron, Josh Pais, and Shea Whigham.
Joker is now playing in theaters!
New ‘Titans’ Photos Show Off Aqualad And The Original Team
DC Universe has released eight brand new images from the upcoming fourth episode of the second season of Titans entitled, "Aqualad".
"Aqualad" will explore the dynamic among Dick Grayson/Robin (Brenton Thwaites), Donna Troy/Wonder Girl (Conor Leslie), Hank Hall/Hawk (Alan Ritchson), Dawn Granger/Dove (Minka Kelly) and Garth/Aqualad (Drew Van Acker) and how four years prior, their tight-knit family dynamic developed only to have their personal feelings bleed more into their work only to be exacerbated by the arrival of a new villain.
These new images give fans a new look at Drew Van Acker as Aqualad as well as a couple of new looks at the original team united together for action. In particular, we get our best look at how the Aqualad suit translates onscreen in live-action form.
You can check out the rest of the gallery for "Aqualad" by clicking "Next".
Here is the official synopsis for season two:
In Season 2, following the aftermath of their encounter with Trigon, Dick reforms the Titans. Under his supervision in their new home at Titans Tower, Rachel, Gar and Jason Todd train together to hone their hero abilities and work together as a team. They are joined by Hank Hall and Dawn Granger aka Hawk and Dove and Donna Troy aka Wonder Girl. Although these original Titans attempt to transition into a regular life, when old enemies resurface everyone must come together to take care of unfinished business. And as this family of old and new Titans – including Conner Kent and Rose Wilson – learn to co-exist, the arrival of Deathstroke brings to light the sins of the old Titans which threaten to tear this new Titans family apart once more.
The series stars Brenton Thwaites as Robin/Nightwing, Anna Diop as Starfire, Teagan Croft as Raven, and Ryan Potter as Beast Boy. Newcomers for its sophomore outing include Joshua Orpin and Esai Morales playing Superboy and Deathstroke, respectively, while Chella Man and Chelsea Zhang have also joined the cast as Deathstroke’s children Jericho and Ravager. Natalie Gumede has signed on to play Mercy Graves and Game of Thrones star Iain Glen is on board as Bruce Wayne.
Titans season two is now airing on DC Universe.
Source: DC Universe