Kevin Feige Says ‘Deadpool’s’ Success Isn’t Based On Its R-Rating

Ryan Reynolds is DEADPOOL, aka Wade Wilson, aka the Merc with the Mouth.

Fox’s Deadpool is not only an entertaining film but also a game-changer. The film grossed more than $391 million and proved that comic book films can have an R-Rating and still be successful. As a result, many studios started seeing if they can push the boundaries for comic book films. The third Wolverine film is reported to be an R-Rated film and there were even rumors that Warner Bros’ Suicide Squad would be an R-Rated film as well. There is even a discussion of a supercut of Batman v Superman that would have had an R-Rating. Needless to say, many think that based on the success of Deadpool (8th highest superhero movie of all time) that R the market is ready for R-Rated superhero films.

Marvel Studios head Kevin Feige was recently asked if Marvel Studios would adopt this approach and make R-Rated films. To date, Marvel Studios has only made PG-13 films. Feige stated they have no plans on changing their current model. Feige also mentions that Deadpool was successful, not because it was a mature film, but because the filmmakers and producers got that character right.

“The other secret, and why it’s still a secret, I don’t know, but they just took what Deadpool is in the comics.  He breaks the fourth wall. He talks into the camera. He doesn’t give a shit about any of the other heroes. He doesn’t take anything seriously. All of that is what made Deadpool so popular in the comics. Tim (Miller) and his writers and Ryan Reynolds were able to get that and even magnify that up on the big screen. We’ve always said if there’s any ‘secret’ it’s respect the source material, understand the source material and then, any adaptation you make from the source material should be done only to enhance whatever the original pure spirit of the source material was. ‘Deadpool’ hit on all cylinders with that.”

What do you think? Is it because it stayed true to Deadpool, or was an R Rating something fresh? Sound off in the comments.

Source: Deadline

Khalil Johnson

Khalil Johnson

Khalil is a ride or die fanboy who was bitten by a radioactive blogger. Now, he uses his superpowers for online entertainment journalism. ...

  • Deadpool would have made even more money if it had been PG-13 and you could still have included plenty of PG-13 raunchy jokes and innuendos with some toned down violence.

    • Steve Steve

      Perhaps there was more money to be made, but also there would be money to lose. Many people liked the idea of a raunchy, R-rated superhero comedy, and the marketing played that perfectly. The hypothetical result would probably have been similar to what the actual result was.

      • I think all the people that saw the movie would still have seen the movie but then you would have also had all the families that would have also taken their younger ones to it as well.

        • Steve Steve

          I think the repeat viewings would have decreased significantly, as the word-of-mouth would not have been so strong. It would also likely lose some viewers who came solely to experience the novelty of a raunchy R-Rated superhero action comedy.

          I think those losses would offset most, or all of the “family audience” gains.

          It’s all just opinion though. Perhaps Dr Strange can shift over to the dimension where Deadpool was pg13 and let us know what happened. (;-P)

    • Adam Heatherly

      We need more boobs in movies

  • Caped Baldy

    “We’ve always said if there’s any ‘secret’ it’s respect the source
    material, understand the source material and then, any adaptation you
    make from the source material should be done only to enhance whatever
    the original pure spirit of the source material was.”

    That ancient one casting jumped into my head after reading that. Lol

    • Steve Steve

      I would say Tilda Swinton will capture the “original pure spirit” of the Ancient One. Tilda Swinton is a wonderful character actor, and can elevate material like few others.

      Almost every story will require adjustments when adapted for film. Sometimes those changes are for the better, sometimes they lessen the story, but are nonetheless necessary.

      It is unfortunate that removing the Tibetan origin of the Ancient One is necessary to adapt Doctor Strange, as it doesn’t improve the story.

  • Dan McCarney

    Zack Snyder should take notes.

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