Marvel Games vice president and executive producer Mike Jones has revealed Marvel’s plans for building out video game titles in the future.
Rather than developing their own games in-house, Marvel has instead opted to utilize third-party developers to develop their games, allowing Marvel to save money on production of games as well as make a bigger profit in sales to come. On top of Marvel’s current Guardians of the Galaxy: The Telltale Series, Marvel’s Spider-Man PS4 from Insomniac Games made a big splash at E3 this year, stealing the show at the Electronic Entertainment Expo with the debut of the game’s trailer. It was also revealed back in January that Square Enix, Crystal Dynamics, and Eidos Montreal had joined forces for The Avengers Project. In addition, Marvel and Square Enix also have a multi-game deal to develop other games based on Marvel characters in place as well.
In an interview with GameSpot at E3 last month, the Marvel Games vice president revealed they have a plan to deliver quality games on virtually every platform as long as they can match the right game and character with the right video game developer:
“We absolutely have a roadmap. We have some incredible mobile, console, and VR games planned that I can’t announce or talk about today. We are curating our portfolio and trying to find the best match for character, partner, genre, platform and trying to not just see who wants a license to make a game. We’re actually very active in planning what are the right experiences for the right franchises for the right platforms, as well as finding the right partners who can provide the best of that.”
Jones went on to explain that the way Marvel Games isn’t different from the way Marvel Studios selects directors for films of the Marvel Cinematic Universe:
“Marvel Studios decides who directs a film based on a character’s genre and type of story they’re in, so we’re similarly thinking the same way of who would be perfect for a Spider-Man or an Avengers game experience. We want to make sure that we pair the right characters and the right franchises with the best possible developers. There is a clinical portfolio management excel spreadsheet component to this process, but more importantly, it’s about passion. Teams are going to work on a game for three or four years, so the quality and the authenticity of the experience lives or dies by the passion and the vision of the teams that we’re working with. We’re constantly looking for development teams and publishers who love Marvel and are excited to tell a story or bring a particular experience to life. We’re here to support that drive. We think of ourselves as kind of facilitators in that sense. We want each of our partners to be the vision holder for their games.”
Only time will tell whether or not Marvel made the right choice utilizing third party developers instead of establishing their own studio and making the games themselves. Episodes one and two of Marvel’s Guardians of the Galaxy: The Telltale Series are available for PC, Xbox One, PlayStation 4, iOS and Android-based devices now. Spider-Man PS4 will swing onto the Sony console in 2018 while The Avengers Project will likely be a few more years until the game finally ships.