Sony and Marvel have made a huge announcement. Ratchet & Clank developer Insomniac Games will be making a new Spider-Man video game exclusively for PlayStation 4.
Jay Ong, Marvel’s vice president of games, stated that this new Spider-Man game is only the start for bringing more superheroes to video games.
“When I joined Marvel two years ago, I came in with a mandate to usher in a new era for Marvel Games. We have a treasure trove of the best superhero characters on earth. What can we do with this to create truly epic games?”
Ong indicated that this Spider-Man game would be worth waiting for.
“Is [Spider-Man] a signal of things to come? Oh, yes. Absolutely. And we can’t wait to tell the world about it.”
It should come as no surprise that Marvel only wants to work with the best game developers in the business. Marvel wants to work with companies that have the same passion for their beloved characters.
“One of the things we really focus on in terms of our new strategy is that we all believe that great games drive the brand and great games are what our fans really deserve. The question is, ‘How we can get there?’ The thing we landed on is to be really selective with who we partner with. Extremely selective. Right now I would say that out of every 10 opportunities we look at, we maybe do one.”
“What we look at first and foremost is the talent level of partner. Are they world class in building the games we’re talking about? They have to have world-class talent. They have to be able to invest the resources to make that talent sing. Equally important is, do they have passion for the IP they’re working on? Do they share the same ambition? Do they love the character? We look for passion, that comes through in the first 30 seconds.”
This is an ambitious project for Marvel but they are looking to build out franchises with these characters and they are no stranger to that after creating the Marvel Cinematic Universe.
“Building these franchises, and building these characters [at Marvel Games], this is that first big milestone from this team. This is a huge ambitious project.”