Marvel Studios President Kevin Feige hates test screenings and calls the practice horrible but recognizes their importance.
Since taking over Marvel Studios in 2007, Kevin Feige has been instrumental in turning the Marvel Cinematic Universe into the highest-grossing franchise of all time. There is one film practice, however, that Marvel Studios President Kevin Feige cannot stand but none the less has to employ. That practice is test screening.
While speaking at a panel the New York Film Acadamy Kevin Feige discussed many subjects, including his favorite Marvel Cinematic Universe character. Kevin Feige also talked a bit about test screenings and how much he dislikes the practice:
“Test screenings are horrible. They’re painful, they’re terrible. All these people that aren’t making movies go ‘I’ll give ya my opinion!’ and I sit in the back and pull my hat down, but I stay there and I listen because there are things you don’t see.”
Marvel Studios President Kevin Feige then went on the say how necessary they are and while they cannot please everyone they still try to learn from audiences:
“If we thought too much about it, if we thought too much about pleasing everybody about everything we’d collapse into a fetal position and never do anything. we don’t do that. We think mainly about what we think would be interesting, what we think would be cool, what we think would fulfill a promise we’d set up, what we think would grow the MCU in an unexpected way that people aren’t anticipating, killing half of your heroes for instance. But, it is true that we always make the films with the intention of them working for people who’ve watched every other film we’ve made and for people who’ve never seen one of our movies. And yes with Infinity War and Endgame it gets tougher at that point, but we test screen all of our movies. Like additional photography, test screening, never become too arrogant to think that you don’t have something to learn from the audience would be one piece of advice I would give you.”
You can see Marvel Studios President Kevin Feige’s full panel at New York Academy:
What do you all think of test screenings? Do you agree with Kevin Feige? Are they an annoying but necessary part of the film making process? Let us know what you think in the comments below!
Here is the plot synopsis for Marvel Studios’ biggest film, Avengers: Endgame:
The grave course of events set in motion by Thanos that wiped out half the universe and fractured the Avengers ranks compels the remaining Avengers to take one final stand in Marvel Studios’ grand conclusion to twenty-two films, “Avengers: Endgame.”
Directed by Anthony and Joe Russo, Avengers: Endgame stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Don Cheadle, Paul Rudd, Brie Larson, Karen Gillan, Danai Gurira, Benedict Wong, Jon Favreau, Bradley Cooper, Gwyneth Paltrow, and Josh Brolin.
Avengers: Endgame is now available on Digital HD, 4K Ultra HD, Blu-ray, and DVD.
Source: YouTube
