This morning, 20th Century Fox released a new video promoting X-Men Apocalypse. The video is presented as an advertisement featuring voice over narration following the origins of En Sabah Nur. The footage also shows the events of X-Men: Days of Future Past when Mystique, Beast, and Magneto revealed mutants to the world. Fox is continuing with a viral marketing campaign as they previously did for Deadpool. This video is another clever alternative to market a film instead of regular trailers.
“Since the dawn of civilization, he was worshiped as a god. Apocalypse, the first and most powerful mutant from Marvel’s X-Men universe, amassed the powers of many other mutants, becoming immortal and invincible. Upon awakening after thousands of years, he is disillusioned with the world as he finds it and recruits a team of powerful mutants, including a disheartened Magneto (Michael Fassbender), to cleanse mankind and create a new world order, over which he will reign. As the fate of the Earth hangs in the balance, Raven (Jennifer Lawrence) with the help of Professor X (James McAvoy) must lead a team of young X-Men to stop their greatest nemesis and save mankind from complete destruction.”
What did you think of this teaser? Is this a good way to market a movie? Sound off in the comments below!
X-Men Apocalypse hits theatres on May 27th, 2016.