Paramount Explains Those ‘Ghost In The Shell’ Trailers


During the season 2 finale of Mr. Robot, Paramount dropped segments of the first Ghost In The Shell trailer starring Scarlet Johansson. The trailer was split up into five different segments, all containing spooky music, and stunning cinematography. It appears the marketing worked spectacularly. The advertisements appeared almost as if the TV was being interrupted. This led to many watchers googling Ghost In The Shell during the finale’s slower moments.

Now, if you do not know anything about Ghost In The Shell, here is a quick recap. The film is based on an extremely popular manga series from the 1990s, by Masamune Shirow. The story revolved around Motoko Kusanagi, a field commander who works for the Public Security Section 9. The series was met with critical acclaim and has had an impact on modern science-fiction including The Matrix. Thus, when a live-action American adaptation was announced, many were concerned over the “white-washing” involved in the movie’s cast.

Now, back to the trailers. Paramount explained their remarkable marketing in an interview with Deadline. Paramount’s President of Worldwide Distribution and Marketing, Megan Colligan believes:

“The great thing about season premieres and season finales is that they’re like live sporting events: People want to watch them in real time. Because of the social media explosion, there’s a fear of missing out or having a plot detail spoiled. We knew with the Mr. Robot finale we’d get that extra boost of people who would be sharing on social.”

When asked why the studio chose Mr. Robot of all shows, the answer was rather simple.

“[Ghost In The Shell] is a movie about glitches and technology, and that fits well thematically with Mr. Robot.”

Colligan went on to discuss the film’s importance in today’s culture:

Ghost in the Shell is so original in its own right that it had to have a special execution to kick it off. We needed a launch that was as unique and original as the property itself. You’ll soon learn about the glitch, it’s one of the most important parts of the film’s storytelling. It was important to present the earliest advertising for this film as a glitch instead of something more traditional.”

Despite the claims of white-washing, it appears that has not stopped the film’s trailers from raking in over 12 million views on YouTube, as well as countless mentions on other social media platforms. As for when the film will release its first official trailer? Colligan is unsure, saying “[Paramount] is going to have some more fun with this for a little while longer.”

So what do you guys think? Are you excited to see Ghost In The Shell? The film is set to hit theatres everywhere on March 29, 2017.

Source: Deadline

Roby D'Ottavi

Roby D'Ottavi

Just a young writer hoping to become an old writer. From the land Down Under; no, I don't know Jai Courtney.

  • Ambi Ent

    the cast looks diverse enough, don’t see a problem there

    • SAMURAI36

      The problem is that the cast is not supposed to be diverse. It’s a story that takes place in Japan, with all Japanese characters.

      • Ambi Ent

        Yeah i guess.
        Hard to judge what they supposed to look like since some are androids.
        The thing about hollywood adaptations is that they are “americanising” it so they don’t have to be all Japanese or take place in japan, also this particular story takes place in the future and since the world goes into the whole multiculturalism thing the characters themselves don’t have to look entirely Japanese.
        Who knows how tokyo would look like in 100 years? Did anyone confirmed it takes place in tokyo even?

        • Peter James

          You don’t know anything about the Ghost in the Shell story, do you?

          The story is inherently Japanese.
          And the main character herself is Japanese and not just in her name (Motoko Kusanagi, but as a character and the things that define her as a person.

          • Ambi Ent

            And you can’t read can you?
            Hollywood adaptations are about americanising the product.
            You claim a lot “facts” about the story yet fail to give examples and sources.
            What makes the character Japanese besides her name? What makes the story Japanese besides it taking place in future japan? It’s like you ignored everything i said.
            Also you dare to assume a cartoon robot’s race? Ugh.. Just ugh… Very problematic

          • SAMURAI36

            Actually, the whole “americanizing” bit has gotten Hollywood in trouble as of late. Besides, we’ve never needed to do that with inherently Asian cinema before.

            Crouching Tiger? Hero?

          • Peter James

            You haven’t watched the TV series or any of the movies.
            That much is clear from your dimwitted comments.
            Up until I told you, you probably didn’t even know what her character’s Japanese name was.

            I wouldn’t need to explain to someone who is actually familiar enough with the series and with the material why it’s inherently Japanese.

            In other words, you have no f.vcking clue what the heII you’re talking about.
            Just shooting your mouth off because you’re one of those people who loves hearing themselves speak or think they have something profound to say when the reality is that you’re just spouting a whole truckload of
            bovine excrement.

            I’d tell you to stop talking and stop embarrassing yourself, but it seems to be something you do on the regular.
            So carry on.