Warner Brothers and Steven Spielberg’s Ready Player One is going to receive an abundance of VR tie-in content, which is rather appropriate given the tech-heavy premise of the story.
Ready Player One‘s story revolves around the presence of virtual reality on an unfathomable scale in the form of OASIS, a system which allows its users to explore its digital landscape in a way that is widely preferred to the slums of the near-dystopian future. And it’s not hard to see why – OASIS is so immersive that it allows players to utilize avatars that let them do everything they can in real life and more – including getting a shot at the biggest jackpot in history. It only makes sense that a company like HTC Vive would use the film adaptation to try and capitalize on the format, using their Viveport platform to distribute a wide variety of content based on the OASIS interface.
Warner Bros. Pictures Worldwide Marketing President Blair Rich had the following to say about the partnership:
“The virtual reality world within Ready Player One is extremely advanced, sophisticated and engaging, and with Vive, we chose the best system to represent the future of VR. Vive is the perfect partner to bring that to life and also has the broadest reach to global markets for the use of VR in home, mobile and offline channels. We’re delighted that HTC Vive will be partnering with Ready Player One and very excited to work with them leading up the movie’s release in Spring 2018.”
In addition, Viveport’s President Rikard Steiber chipped in with the following:
“Ready Player One is one of the most anticipated movies in the world, and has tremendous potential to engage and entertain the worldwide market, showcasing the transformative nature of VR, and what it can and will be. Vive is delivering on the promise of VR and continues to be the most advanced and immersive VR experience available to consumers, and we’re thrilled to be partnering with Warner Bros. to bring these experiences to consumers, on all platforms, around the globe.”
The interface and world presented by OASIS is heavily influenced by 1980s popular culture. Visually, the movie ought to be pure eye candy – and if the VR experience delivers anything close to that, then HTC Vive could have a pretty big hit on their hands.
Ready Player One pushes the start button on March 30, 2018. The film is based on the novel by Ernest Cline and features a cast that includes Tye Sheridan, Olivia Cooke, Ben Mendelsohn, Mark Rylance, Simon Pegg, and T. J. Miller.
Source: Screen Rant