In order to make Spider-Man: Homecoming a reality, Sony and Marvel (therefore Disney) had to wheel and deal with one another. For Sony’s part of the deal, they get to keep the full box office take from the film. For Marvel and Disney, they have the rights to Spider-Man merchandising – something they’ve had since 2011.
The Los Angeles Times recently spoke with Marvel Studios President Kevin Feige and Sanford Panitch, president of Columbia Pictures (which is a division of Sony), about the deal that’s made Spider-Man’s entrance into the Marvel Cinematic Universe possible.
“I never thought we’d be able to make a Spider-Man movie set in our universe, and here we are,” Feige told the Times. “It truly was a dream-come-true scenario.”
“With a property like Spider-Man, you have such a huge responsibility to the audience to do it right,” said Panitch. “Allowing Marvel to bring him into their Marvel cinematic universe and bring back Peter Parker to his essence is delivering on that responsibility.”
With both parties upbeat about the deal and each company having their own in on profits, the Sony-Marvel Spider-Man deal seems to be a win-win for everyone, fans included. And with the film netting a slew of positive first impressions and dominating social media talk, it seems that Sony will be taking home quite a bit of revenue.
Spider-Man: Homecoming swings into theaters on July 7, 2017. The film features a cast that includes Tom Holland as Peter Parker (Spider-Man), Robert Downey Junior as Tony Stark (Iron Man), Zendaya Coleman as Michelle, Jacob Batalon as Ned Leeds, Tony Revolori as “Flash” Thompson, Laura Harrier as Liz Allan, Marisa Tomei as May Parker, Jon Favreau as Harold “Happy” Hogan, Michael Keaton as Adrian Toomes (Vulture), Bokeem Woodbine as Herman Schultz (Shocker), and Michael Chernus as Phineas Mason (Tinkerer).
Source: Los Angeles Times