Spider-Man: Homecoming cost $175 million to make, but what Sony and Marvel have spent on the film’s promotion and marketing campaign almost rivals the cost of the film itself. The film’s promotional campaign cost $140 million. This cost includes all global promotions as well as domestic. In comparison, Spider-Man: Homecoming beat out Guardians of the Galaxy Vol. 2 promotions, which cost $80 million.
The film’s marketing campaign included a commercial for a Dell computer and the Audi “Driving Test” commercial.
Speaking with Deadline, Jeffrey Godsick, who was a major point person for the Sony campaign said the their promotions are constantly “evolving.”
“We have been evolving our promotional campaigns to go well beyond the 30 second spot. With longer form pieces of content, digital games and activations, and publicity stunts and events, the Spider-Man: Homecoming program best reflects this evolution.”
Spider-Man: Homecoming stars Tom Holland, Robert Downey Jr., Michael Keaton, Zendaya, Laura Harrier, Marisa Tomei, Jacob Batalon, Tony Revolori, and Jon Favreau.
Here’s the official synopsis:
Thrilled by his experience with the Avengers, young Peter Parker returns home to live with his Aunt May. Under the watchful eye of mentor Tony Stark, Parker starts to embrace his newfound identity as Spider-Man. He also tries to return to his normal daily routine — distracted by thoughts of proving himself to be more than just a friendly neighborhood superhero. Peter must soon put his powers to the test when the evil Vulture emerges to threaten everything that he holds dear.
Spider-Man: Homecoming is currently playing in theaters nationwide.