‘Spider-Man: Homecoming’ Expected For August Release Date In China

Spider-Man Homecoming Tom Holland Marvel Sony

According to The Hollywood Reporter, Spider-Man: Homecoming will be released in China sometime in August at the absolute earliest due to strict import practices at the Chinese box office, even though China’s local releases (which take greater priority) are struggling significantly.

From the looks of things, China has instated a July blackout for imported movies to show at their theaters, preventing Spider-Man: Homecoming from releasing over there this month. While the delay is expected to keep Sony from profiting as much as they potentially could with a day-and-date release (in part due to the rampant piracy issues that have been present in the country for years), the good news is that Marvel movies have consistently performed well in China, and every single successive standalone Spider-Man movie has outdone the previous one thus far, so it doesn’t seem likely that this new film will be any different – especially considering that Iron Man, who is the single most popular Marvel character in that region, has a supporting role in Homecoming.

China was previously seen as overtaking the United States as the largest box office as soon as this year, but more recent projections are putting that inevitability off until 2020 due to box office growth slowing down significantly with the underperformance of local films. China already gets a significantly larger cut of box office grosses on imported movies than other countries, and while it’s understandable that the government wants to promote Chinese movies above others, the fact of the matter is that many of them – like The Great Wall, the Matt Damon-starring Chinese/American co-production turned out to be an international box office bomb – simply aren’t drawing attention from audiences that are craving Hollywood action. Common sense on the situation suggests that if locally-released titles aren’t doing well and American movies are, then the latter need to be encouraged. Here’s hoping that China’s film distributors can reach a better agreement with the MPAA.

Spider-Man: Homecoming is playing in theaters. The film features a cast that includes Tom Holland as Peter Parker (Spider-Man), Robert Downey Junior as Tony Stark (Iron Man), Zendaya Coleman as Michelle, Jacob Batalon as Ned Leeds, Tony Revolori as “Flash” Thompson, Laura Harrier as Liz Allan, Marisa Tomei as May Parker, Jon Favreau as Harold “Happy” Hogan, Donald Glover as Aaron Davis, Michael Keaton as Adrian Toomes (Vulture), Bokeem Woodbine as Herman Schultz (Shocker), Michael Chernus as Phineas Mason (Tinkerer), and Michael Mando as Mac Gargan.

Source: The Hollywood Reporter