While Marvel Studios and Sony’s Spider-Man: Homecoming ad campaign has been the subject of scrutiny from fans due to a spoiler-filled second trailer and a dodgy poster, early test screenings to the film suggest that the third series of standalone Spider-Man movies is off to a good start. If we were talking about grading the movie based on the percentage of the audience that enjoyed the movie, then Spider-Man: Homecoming would safely get an “A” from audiences.
In a recent deep dive about Spider-Man: Homecoming‘s production from The Hollywood Reporter, it’s mentioned that thus far, the movie has resonated with over nine-tenths of the audiences Sony are testing:
[Sony Chairman] Tom Rothman, [former Sony Pictures executive Amy Pascal’s] studio successor, is now betting on Spider-Man: Homecoming to launch a fresh slate of Spider-Man-themed movies. Hopes are high for hit-starved Sony… Sony wants Homecoming to be embraced by fans, as was the case with [Sam] Raimi’s trilogy. So far Homecoming is testing very well, scoring in the low 90s. It is tracking to open as high as $100 million.
This lines up with Robert Downey Junior’s statements that there were a lot of high scores at the test screenings that he was told about. A score in the 90s would also be fairly in-line with test screenings for Guardians of the Galaxy: Vol. 2 scoring well, which translated to a good opening weekend and good legs at the box office – presuming, of course, that the views of test audiences and actual audiences line up with one another. Luckily, the first public reaction to the movie was from someone who had very good things to say about the film.
Spider-Man: Homecoming swings into theaters on July 7, 2017. The film features a cast that includes Tom Holland as Peter Parker (Spider-Man), Robert Downey Junior as Tony Stark (Iron Man), Zendaya Coleman as Michelle, Jacob Batalon as Ned Leeds, Tony Revolori as “Flash” Thompson, Laura Harrier as Liz Allan, Marisa Tomei as May Parker, Jon Favreau as Harold “Happy” Hogan, Michael Keaton as Adrian Toomes (Vulture), Bokeem Woodbine as Herman Schultz (Shocker), and Michael Chernus as Phineas Mason (Tinkerer). Donald Glover and Tyne Daly are also part of the cast in unspecified roles. A sequel is planned for release on July 5, 2019.
Source: The Hollywood Reporter
‘Spider-Man: Homecoming’: New Japanese Promotional Images Revealed
Spider-Man: Homecoming doesn’t hit cinemas for a few months but the international marketing is in full swing. Spider-Man’s latest solo adventure comes courtesy of Marvel Studios, which means it’s part of the larger MCU. As of late, the MCU has been targeting foreign audiences to help round off their worldwide box-office toll. The latest marketing move comes from Hiho magazine, a popular Japanese magazine. In the magazine, we see a few new shots of Spidey in his “Stark” suit, looking as dashing as a spider can be. You can take a look at the images below by clicking NEXT.
In the images, we see Spider-Man sporting his “Stark” suit, with this various gadgets and gizmos. The gadgets include the symbol on his chest that turns into a drone, a GPS tracking system on his wrist, his signature web shooters, and his classic Spider eyes.
Be sure to let us know in the comments what you thought about the newly released images!
Directed by Jon Watts, the film stars Tom Holland, Michael Keaton, Zendaya, Donald Glover, Tony Revolori, Kenneth Choi, Hannibal Buress, Abraham Attah, Marisa Tomei and Robert Downey Jr.
A young Peter Parker (Tom Holland), who made his sensational debut in Captain America: Civil War, begins to navigate his newfound identity as the web-slinging super hero in Spider-Man: Homecoming. Thrilled by his experience with the Avengers, Peter returns home, where he lives with his Aunt May (Marisa Tomei), under the watchful eye of his new mentor Tony Stark (Robert Downey, Jr.). Peter tries to fall back into his normal daily routine – distracted by thoughts of proving himself to be more than just your friendly neighborhood Spider-Man – but when the Vulture (Michael Keaton) emerges as a new villain, everything that Peter holds most important will be threatened.
Spider-Man: Homecoming will be released in theaters on July 7, 2017.
Source: Hiho Magazine (via Screen Rant)