George Lucas, when doing work on the original Star Wars had wanted something intimidating for the film’s logo, and now the logo’s creator has spoken out about its roots.
Suzy Rice, who at the time was a designer for Seiniger Advertising, was approached to create the logo for the upcoming film Star Wars. She met with ILM and George Lucas who told her he wanted “something that is very fascist,” which would “be intimidating,” and rival AT&T.” Interestingly enough, the night before she was approached, Rice was reading a book in German type design. The book described how all Nazi public signs must have a uniform font, and while the font is unknown it supposedly influenced Helvetica. As such, Rice chose Helvetica Black for the Star Wars font.
Granted while Lucas accepted her work, he made a small change to the ‘W’ in the title. The original ‘W’ font can be seen above.
The information comes out in a flurry of Rogue One conversations which deem the film to be bashing Trump and whites after screenwriter Chris Weitz tweeted the following quote.
“Please note that the Empire is a white supremacist (human) organization.”
Both Disney chief Bob Iger and Rice have agreed that no political messages appear in Rogue One however. Rice had even voted for President-elect Trump and said reducing thematic elements to current politics is “an exercise in graffiti-with-crayons.”