Stephen King’s IT remake is ramping up its ad campaign as Pennywise’s creepy visage is on full display on the cover of a French film magazine.
Pennywise is gracing the cover of Mad Movies (hat tip Bloody-Disgusting) with his presence, shushing the audience with an eerie grin and a bloodied face.
Warner Brothers and New Line have been a bit quiet on the front of promoting IT, but all things considered, their current plans for marketing might be to wait until their next major release (Dunkirk) is out of the way before going all-out with an ad blitz on their next movie. This wouldn’t be too far removed from what WB pulled off with Kong: Skull Island and Wonder Woman (both of which overperformed, the latter especially), but there’s definitely interest in the film as it is since the first trailer eclipsed the 24-hour viewership record set by the trailer for The Fate of the Furious.
“A group of young kids face their biggest fears when they seek answers to the disappearance of children in their hometown of Derry, Maine. They square off against an evil clown named Pennywise, whose history of murder and violence dates back for centuries.”
IT will be released on September 8, 2017, featuring a cast that includes Bill Skarsgård as Pennywise/IT, Jaeden Lieberher as Bill Denbrough, Jeremy Ray Taylor as Ben Hanscom, Sophia Lillis as Beverly Marsh, Finn Wolfhard as Richie Tozier, Jack Dylan Grazer as Eddie Kaspbrak, Chosen Jacobs as Mike Hanlon, and Wyatt Oleff as Stanley Uris. A sequel covering the events from the second half of the book is planned, although no release date has been set.
Source: Mad Movies
10 Stephen King Adaptations Hollywood Needs To Get Right
With The Dark Tower and It, two of King’s most famous and beloved works, reaching the big screen, it feels like the gates are opening on a new age of Stephen King adaptations
Already we’ve seen 1) a new Carrie movie, 2) Under the Dome and 11/22/63 get TV adaptations 3) Netflix’s upcoming Gerald’s Game, 4) a TV series based on the Mr. Mercedes trilogy, 5) Josh Boone looks to make Revival his follow-up to X-Men: The New Mutants, 5) a new version of Hearts in Atlantis is in the works (just called Hearts) and 6) a Cujo remake, with the amazing title of C.U.J.O. Even Cell got made, plus a personal favorite of mine The Mist is back in the form of a new Syfy series airing later this year (based on both the original novella and Frank Darabont’s superb 2007 film).
Our age of cinematic universes feels tailor-made for the world-renowned author. King is known not only for his productivity but for how his stories interlock together in the same universe (multiverse, if you want to get specific). His entire oeuvre is connected by characters, locations, and events, all centered around the literal and figurative Dark Tower, the structure and book series sit at the center of King’s worlds. Of course, no one entity owns the rights to all of King’s works, so we won’t be seeing, say, Pennywise the Dancing Clown say hi to Idris Elba’s gunslinger in a movie anytime soon, but it speaks to King’s continued relevance.
There are, of course, the adaptations that are sacrosanct and need to no update, plus others where we are simply waiting to see if they happen. Speaking of Darabont, he delivered a trilogy of amazing King adaptations in my opinion between The Shawshank Redemption, The Green Mile, and The Mist. Rob Reiner also mastered the artform, giving us Stand by Me and Misery. There’s already a perfectly-good The Dead Zone movie and TV show. The Tommyknockers and Desperation got the miniseries treatment in 1991 and 2006, respectively. The latter came with a teleplay by King himself, while the former was announced for a new miniseries back in 2013 along with Rosemary’s Baby, the failure of which may have something to do with the radio silence since the announcement. The Shining is actually not one, with King famously disliking the Stanley Kubrick film enough to make a miniseries of his own to “correct” the record (and a Shining prequel is first on our list).
While some works defy or seek re-adaptation, the breadth of the man’s work means there’s plenty of new stuff to mine in the coming years as well. Click Next to learn which to watch out for!
Honorable mentions: The Dark Half, Dolores Claiborne, Apt Pupil, Dreamcatcher