Stephen King’s IT remake is ramping up its ad campaign as Pennywise’s creepy visage is on full display on the cover of a French film magazine.
Pennywise is gracing the cover of Mad Movies (hat tip Bloody-Disgusting) with his presence, shushing the audience with an eerie grin and a bloodied face.
Warner Brothers and New Line have been a bit quiet on the front of promoting IT, but all things considered, their current plans for marketing might be to wait until their next major release (Dunkirk) is out of the way before going all-out with an ad blitz on their next movie. This wouldn’t be too far removed from what WB pulled off with Kong: Skull Island and Wonder Woman (both of which overperformed, the latter especially), but there’s definitely interest in the film as it is since the first trailer eclipsed the 24-hour viewership record set by the trailer for The Fate of the Furious.
“A group of young kids face their biggest fears when they seek answers to the disappearance of children in their hometown of Derry, Maine. They square off against an evil clown named Pennywise, whose history of murder and violence dates back for centuries.”
IT will be released on September 8, 2017, featuring a cast that includes Bill Skarsgård as Pennywise/IT, Jaeden Lieberher as Bill Denbrough, Jeremy Ray Taylor as Ben Hanscom, Sophia Lillis as Beverly Marsh, Finn Wolfhard as Richie Tozier, Jack Dylan Grazer as Eddie Kaspbrak, Chosen Jacobs as Mike Hanlon, and Wyatt Oleff as Stanley Uris. A sequel covering the events from the second half of the book is planned, although no release date has been set.
Source: Mad Movies