‘Suicide Squad’ Opens With An Impressive $135M

Suicide Squad

Regardless of the final product and your opinion of it, there’s no denying ‘Suicide Squad’ managed to get a ton of excitement generated beforehand. The marketing was fun, eye-catching, and absolutely relentless, and this weekend, the hype paid off big time. ‘Suicide Squad’ opened to a whopping $135m in the North American box office, obliterating the previous August opening-weekend record holder, ‘Guardians of the Galaxy’ ($94m).

A wildly impressive number, no doubt, but it’s not all good news. The film was original projected for a $140-150m opening weekend, but while it opened with $65.1m on Friday, it did $38.8m on Saturday, dropping a worrying 40%. It would seem mixed-to-negative word-of-mouth is already doing some damage. Internationally, ‘Suicide Squad’ gathered $132m, bringing the film’s opening weekend worldwide total to $267m. Again, solid numbers, but with reports of the film most likely not getting a release in China, its international revenue may suffer as well.

Now the question is, what happens next? With 26% on Rotten Tomatoes and a B+ CinemaScore (not a terrible grade, but films with A- scores or above tend to hold on longer), the word-of-mouth is not what WB and DC were hoping for. While it bested the opening weekend numbers of ‘Guardians’, it’s unlikely ‘Suicide Squad’ will have the same repeat business of that film.

But for now, let’s try to focus on the positive. This weirder entry in the DCEU centered on obscure DC villains, whose major players include Deadshot, Harley Quinn, and Captain Boomerang, managed to snag over $100m in one weekend. And in August, no less. As far as I’m concerned, that’s a win for the superhero genre.

‘Suicide Squad’ is in theaters now.

Source: Hollywood Reporter

Alan Gunn

Alan Gunn

Cali boy. Disciple of Spider-Man. Still a million bucks shy of being a millionaire.

  • gradybridges

    Weirder DCU villains? The Joker was a main selling point and he didn’t factor into the movie much

  • unpaidpundit

    The fact that the DCEU has (mostly) defeated the critics tells us that Warner Bros. has manged to do something that has only been done a few times before in the film industry. They have created a brand. A certain segment of fanboys are red-faced and fist-clenched outraged at the DC movies. There is another huge segment of film goers who have enjoyed what they have seen from the DCEU so far, and are eager for more. These fans won’t let bad reviews stop them from having what they expect will be a pleasant experience. The only other times that a film studio has created a brand is with Disney and Pixar animation, and Marvel Studios. In the past, the film industry’s brands have mostly been actors — think Tom Cruise, Arnold Schwarzenegger, Julia Roberts, Bruce Willis, etc.

    • breakerbaker

      Warner Bros. did not create a brand. They own a brand that has a built-in fan base that has been clamoring for movie adaptations of their favorite characters for years. The movies are not critic proof. That segment of the market is critic proof, and even willfully contrary, but even those people are liable to be dissuaded the worse the overall reaction to the movie ends up being. This weekend is pretty reminiscent to the BvS opening: really strong Thursday and Friday followed by significant drop off on Saturday and Sunday, which is to say that it’s a movie whose legs are already tiring three days in.
      We have to all hope Wonder Woman, the movie that arguably should have opened the entire universe, will represent a strong shift toward something that can please the broader audience, or it could all be put on hold after Justice League.

  • unpaidpundit

    This is great news for the superhero (supervillain) genre. Long live the superhero movie!

    • Napi

      That’s right man, it is a victory for Marvel, DC and soon, more companies (Spawn Reboot and Valiant universe).

      • Marquis de Sade

        In the case of dceu, it’s a SHORT-TERM “here today, gone today” VICTORY.

  • Marquis de Sade

    Like I said a few days ago, “THAT’S A CUTE LIL’ OPENIN’ AMOUNT”.

    “While it bested the opening weekend numbers of ‘Guardians’, it’s unlikely ‘Suicide Squad’ will have the same repeat business of that film.”

    Yep, and there you have the glaring difference between MARVEL and dceu

    Marvel: ONCE IS NEVER ENOUGH!

    dceu: (in most cases) ONCE IS TOO MUCH!
    BWAHAHAHA!

    MAKE MINE MARVEL!

    • AJayL

      Dude… unnecessary. If you’re a Team Marvel person, be gracious. You’re just begging “the one that shall not be named” to make an unwanted appearance. :)