Movie adaptations for famous video games have consistently failed to capture the popularity of their source material. Warcraft has recently failed to appeal to mass audiences in the US. However it has been a success internationally, in particular within the Chinese market. The next video game adaptation to hit theaters is Ubisoft’s Assassin’s Creed starring Michael Fassbender and Marion Cotillard.
Recently in an interview with MCV, Ubisoft’s Alain Corre, said that they didn’t expect to make much money from the Assassin’s Creed movie.
“It is a lot more a marketing thing, it is also good for the image of the brand… The purpose is to bring Assassin’s Creed to more people. We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin’s Creed games.”
In response to Corre’s quotes, Ubisoft has issued the following statement:
“Ubisoft’s core vision is to create top quality entertainment and experiences. For the Assassin’s Creed film, we have worked closely with our partners at New Regency and 20th Century Fox as well as the talented cast and production team from the very beginning to ensure we deliver a quality experience to ours fans. We strongly believe the Assassin’s Creed brand has this cross-over appeal that will please both video games fans and movie goers.”
Assassin’s Creed is due to be released in theaters on December 21, 2016
Source: Screen Rant