Every year blockbusters rule the summer movie season, and this year is no different. For a smaller film to get any traction, sometimes they have to do something to drum up interest. For Luc Besson’s Valerian and the City of a Thousand Planets, that means attaching your opening scene to Spider-Man: Homecoming.
With The Marvel Cinematic Universe being the highest-grossing franchise in history, it only makes sense to show something in front of Spider-Man: Homecoming. It’s a solid strategy.
STX Entertainment announced earlier today that the entire opening sequence for Valerian will only be shown in 3-D and Premium Large Formats before screenings of Homecoming in select theaters. Here’s a segment of the official press release:
June 30, 2017 – Los Angeles, CA – Moviegoers will get an early look at the complete and unedited opening sequence of Luc Besson’s “Valerian and the City of a Thousand Planets” in select theaters showing “Spider-Man: Homecoming” beginning with its first showtimes on Thursday, July 6. STX films will distribute the epic adventure in the United States beginning on July 21, 2017.
The never-before-seen opening sequence of “Valerian,” which details the creation of the film’s Space Station Alpha, will appear during the trailer section and Besson’s spectacular vision of the future will be presented exclusively in 3D and Premium Large Format.
Participating exhibitors to feature the exclusive “Valerian” sequence include select screens at AMC (in Dolby Cinema), B&B Theaters (in Grand Screen Large Format), Cinemark (in Cinemark XD and RealD 3D), Emagine Entertainment (EMAX Large Format), Harkins Theaters (Ciné Capri Large Format and Ciné 1 Large Format), along with select regional circuits nationwide.
Will you see Spider-Man: Homecoming in one of the mentioned formats? If so, hopefully, Valerian will blow you away. Here’s the official synopsis:
In the 28th century, special operatives Valerian (Dane DeHaan) and Laureline (Cara Delevingne) work together to maintain order throughout the human territories. Under assignment from the minister of defense, the duo embarks on a mission to Alpha, an ever-expanding metropolis where diverse species gather to share knowledge and culture. When a dark force threatens the peaceful city, Valerian and Laureline must race against time to identify the menace that also jeopardizes the future of the universe.
Valerian and the City of a Thousand Planets hits theaters July 21st.