I remember seeing the first trailer for Wonder Woman that was released at this year’s San Diego Comic-Con. The glimpse that we got into the Patty Jenkins-helmed production got me so pumped to see the most iconic female superhero in all of comics finally have a movie of her own. And the moment the Wonder Woman logo triumphantly appeared onscreen to the tune of her new theme song that debuted in Batman v Superman: Dawn of Justice, chills went down my spine.
But as epic as that logo may be, there is a bit of concern from Whataburger, whose trademark logo shares some distinct similarities with the film’s logo. Bleeding Cool reported that there may have been a conflict between the restaurant chain and DC Comics over the logo, but according to Chron.com, a spokesperson from Whataburger claims that the San Antonio-based chain are having a “friendly trademark discussion” with DC concerning the logo.
Contrary to some suggestions, Whataburger is not at war with Wonder Woman over her newly redesigned logo. In fact, Whataburger supports superheroes like Wonder Woman and her friends in the Justice League. Truth be told, Whataburger’s own superhero – Whataguy – would love to team up with Wonder Woman and her friends sometime to battle evil together.
While Whataburger noted Wonder Woman’s registration of her prior stacked W logo as a trademark in 1985, it did so without a great deal of concern given the version of Wonder Woman’s logo at that time was somewhat different than Whataburger’s Flying W logo, and in particular because Wonder Woman’s logo was registered for comic books, not food, beverages or restaurant services.
Thankfully, the Whataburger spokesperson anticipates that the franchise will have “a positive discussion with DC Comics and a resolution of that discussion that will be acceptable to both parties.” It is nice to hear that there will be a dialogue between both companies, and it looks like they are both on good terms despite the logo similarities. Who knows, perhaps we may see a promotional tie-in between both companies in an upcoming DC film.
Wonder Woman opens in theaters on June 2, 2017.