The launch of Warner Bros’ new streaming service, HBO Max has been described as lackluster by analysts.
Streaming wars have heated up once again as Warner Bros has officially entered the fray with its own streaming service known as HBO Max. It is the first major streaming service to be launched since Disney launched its own services with Disney Plus, giving Netflix its first real competition. However, the new streaming service just may be the dark horse in this race.
According to Michael Nathanson and Craig Moffett of MoffettNathanson the launch of HBO Max has been a lackluster one. Nathanson called its launch a “chaotic with the mess of brands that they’ve got.” This is not at all helped by the fact that HBO Max currently costs $14.99 for the cheapest package, making it the most expensive non-live streaming subscription service on the market. In addition, the new streaming service is currently not available on Roku or Amazon Fire Stick which will undoubtedly cut into the number of people who are able and willing to subscribe to the service.
The analysts also stated that there is plenty of confusion surrounding HBO Max. Specifically, there is some confusion as to what separates the streaming service with HBO Go and HBO Now. While both platforms are eventually expected to be absorbed into HBO Max, these two additional HBO streaming services will remain active for some time.
What do you all make of this report? Are you surprised to hear that HBO Max’s launch has been described as lackluster by analysts? Have you already subscribed to it? Let us know what you think in the comments below!
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Source: MoffetNathanson via Comicbook.com