Marvel’s Kevin Feige Talks About Making ‘Ms. Marvel’ Unique In The MCU

Kevin Feige reveals what makes the MCU so unique.

Iman Vellani Ms. Marvel Kamala MCU Kevin Feige

Marvel Studios president Kevin Feige recently discussed how the studio’s approach to the Marvel Cinematic Universe has made Ms. Marvel distinct from other recent and upcoming MCU projects.

Ms. Marvel tells the story of 16 year-old Kamala Khan, a Pakistani-American girl who has grown up in the world of the Avengers and who soon finds herself with superpowers of her own. Kamala is an avid fan of Carol Danvers/Captain Marvel, even cosplaying as the hero as she attends AvengerCon, and is eager to follow in her hero’s footsteps once she finds herself exhibiting superhuman abilities.

It’s fair to say Ms. Marvel is a far cry from the edgier, deadlier, more twisted world of Marvel’s last Disney Plus series, Moon Knight. The new series, led by Iman Vellani as Kamala Khan, comes from a brighter, more fun, more uplifting corner of the MCU. While speaking at the Ms. Marvel press conference, Kevin Feige touched on just what it is that sets each Marvel project apart.

The Mighty Marvel Mix

When asked by Heroic Hollywood’s own Andy Gladman whether it was always the intention to have Ms. Marvel differ so notably from Moon Knight, the series that immediately precedes it on Disney Plus, Kevin Feige touched on what distinguishes all Marvel projects from one another. Feige explained how everyone working on MCU projects views Marvel’s expansive comic book universe as being made up of a rich mix of unique, different stories and none of it should feel the same. Rather, he says, the Marvel Studios logo should simply evoke “a spirit and a style and a vibe and an emotion.” Check out Feige’s full response below:

HH: “Moon Knight was a darker series, with few MCU connections and a sinister villain introduced immediately. Ms. Marvel is much lighter, thrives on MCU connections and has no sign of a real supervillain in the first two episodes – was it a conscious decision to differentiate the two subsequent series so much?”

Kevin Feige: “That’s always the intention, is that the Marvel Studios logo doesn’t promise a particular group of characters and a particular exact tone. It promises a spirit and a style and a vibe and an emotion, I hope.

“And it’s perfect timing to go from Moon Knight to Ms. Marvel, specifically because they’re so unique and so different, with Multiverse of Madness and Love and Thunder on either end of that. And that is what makes Marvel, in publishing and now in the MCU, I think, so unique. Being able to see all of those different tones and styles and characters. So, I like very much that people say ‘Look, they’re all different.’ Because that’s how we always feel about them and always want them to feel.”

The variety in Marvel’s projects has certainly been on full display recently. From WandaVision, to The Falcon and the Winter Soldier, to What If…?, to Hawkeye, all of Marvel Studios’ initial Disney Plus series have offered something noticeably distinct in terms of genre and tonality. Now Ms. Marvel once again delivers something entirely different, but at its core, keeps that Marvel spirit burning bright.

Here is the synopsis for the new MCU series:

Marvel Studios’ “Ms. Marvel” is a new, original series that introduces Kamala Khan, a Muslim American teenager growing up in Jersey City. An avid gamer and a voracious fan-fiction scribe, Kamala is a Super Hero mega fan with an oversized imagination—particularly when it comes to Captain Marvel. Yet Kamala feels like she doesn’t fit in at school and sometimes even at home—that is, until she gets super powers like the heroes she’s always looked up to. Life gets better with super powers, right?

Ms. Marvel stars Iman Vellani, Aramis Knight, Saagar Shaikh, Rish Shah, Matt Lintz, Zenobia Shroff, Mohan Kapur, Fawad Khan, Mehwish Hayat, and Farhan Akhtar. Episodes of the series were directed by Adil El Arbi & Bilall Fallah, Meera Menon and Sharmeen Obaid-Chinoy, with Bisha K. Ali serving as the head writer. Marvel’s Kevin Feige is involved in the series as an executive producer.

Ms. Marvel hits Disney Plus on June 8th. Stay tuned for all the latest news surrounding the Disney Plus series and subscribe to our YouTube channel for more original video content.