Bob Iger Says Disney Execs Originally Thought Marvel Would ‘Tarnish The Brand’

Disney CEO Bob Iger recalls a time when executives thought Marvel would ruin the brand before they eventually acquired the company.

Disney is no stranger to purchasing major companies, having recently just bought Fox. Disney also purchased Lucasfilm back in 2012 and Marvel in 2009. Now, Disney is a juggernaut in the entertainment business with all these properties under their belt. Disney CEO Bob Iger has teased his retirement for some time. The Marvel acquisition was under Bob Iger and will surely be atop of his achievements once his time at Disney ends.

Disney’s Bob Iger recently came out with a memoir titled, The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company. In it, Bob Iger provided some details that happened behind the scenes. One of them is what executives thought when Disney considered buying Marvel, which had been discussed when Michael Eisner was running the company:

“This wasn’t the first time Marvel has been on Disney’s radar. Early in my time working for Michael, I attended a staff lunch in which he floated the idea of acquiring them. A handful of executives around the table objected. Marvel was too edgy, they said. It would tarnish the Disney brand. There was an assumption at the time — internally, and among members of the board — that Disney was a single, monolithic brand, and all of our businesses existed beneath the Disney umbrella. I sensed Michael knew better, but any negative reaction to the brand, or suggestion that it wasn’t being managed well, he took personally.”

Do you think Walt Disney would have bought Marvel or Lucasfilm? Will you be picking up Bob Iger’s memoir? Sound off in the comments below!

Here is the synopsis for Avengers: Endgame:

The grave course of events set in motion by Thanos that wiped out half the universe and fractured the Avengers ranks compels the remaining Avengers to take one final stand in Marvel Studios’ grand conclusion to twenty-two films, “Avengers: Endgame.”

Directed by Anthony and Joe Russo, Avengers: Endgame stars Robert Downey Jr., Chris Evans, Mark Ruffalo,  Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Don Cheadle, Paul Rudd, Brie Larson, Karen Gillan, Danai Gurira, Benedict Wong, Jon Favreau, Bradley Cooper, Gwyneth Paltrow, and Josh Brolin.

Avengers: Endgame is now available on Digital HD, 4K Ultra HD, Blu-ray, and DVD.

Source: ComicBook.com

‘Titans’ Batmobile Concept Art Reveals Different Takes On Batman’s Iconic Vehicle

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Titans BatmobileFollowing its brief appearance in last week's episode, concept art for Titans' Batmobile has been released and reveals different takes on Batman's iconic vehicle.

The latest episode of Titans revealed a brief first look at a new version of the Batmobile while Dick Grayson is in the Batcave via flashback. The final version of the Batmobile in the Titans universe appears to be inspired by Batman 89 and The Animated Series. Concept art has been released and the initial designs were seemingly inspired by many past versions of the Batmobile across different mediums. You can check out the concept art below:

Titans-Batmobile-05

Do you like the look of the Batmobile in Titans? Which concept art version is your favorite? Comment below!

The series continues this week with the episode titled “Asylum” and you can read the official synopsis below!

When The Messenger (recurring guest star REED BIRNEY) reveals that Rachel’s birth mother is alive and being held captive by The Organization in a mysterious psychiatric facility, Rachel is determined to rescue her. But once inside, the Titans are faced with their deepest vulnerabilities and fears.

Guest Cast: Rachel Nichols as Angela, Reed Birney as The Messenger and Rachel Crawford as Doctor.

The series stars Brenton Thwaites as Richard “Dick” Grayson / Robin, Anna Diop as Koriand’r / Starfire, Teagan Croft as Rachel Roth / Raven, and Ryan Potter as Garfield “Gar” Logan / Beast Boy.

Titans is now available exclusively on DC Universe.

Titans Batmobile

Titans Batmobile

Titans Batmobile

Titans Batmobile

Titans Batmobile

Titans Batmobile

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Ryden Scarnato

Ryden Scarnato

Ryden's affection for all things DC, Marvel, and Star Wars has led him to entertainment journalism at Heroic Hollywood as a News Editor.